via ratings notes from Turner:

Driven by continuing coverage of the Casey Anthony trial, HLN ranked as basic cable’s #7 network in total day among total viewers and adults 25-54 for the week, besting FOX News Channel in both categories. HLN also ranked #6 among total viewers in primetime. Last week marked HLN’s best weekly performance ever among total viewers in prime and total day, and second best week ever among P25-54 in total day (behind only the week of 9/11/01).

TNT’s epic series Falling Skies drew an impressive 4.1 million viewers (Live + Same Day) over the holiday weekend, with 1.8 million adults 18-49 and 2.1 million adults 25-54.

Falling Skies continues to flex its muscle in time-shifted viewing. The two-hour June 19 series premiere – cable’s top series launch of 2011 – grabbed a total of 8 million viewers in Live + 7 viewing, with 3.8 million adults 18-49 and 4.5 million adults 25-54. And in Live + 3, the June 26 episode has grown to 5.7 million viewers, 2.8 million adults 18-49 and 3.1 million adults 25-54.

Leading into Falling Skies on Sunday, TNT’s Leverage drew 2.5 million viewers in Live + Same Day, with 901,000 adults 18-49 and 1.1 million adults 25-54. As it has in the past, the show enjoys considerable strength in time-shifted viewing, with the June 26 premiere growing to 4.6 million viewers, 1.8 million adults 18-49 and 2.1 million adults 25-54 in Live + 3 delivery.

Last Tuesday, TNT’s blues-laced crime-drama Memphis Beat maintained its solid second-season performance with 3.8 million viewers in Live + 3 delivery (2.9 million Live + Same Day), with 1.2 million adults 18-49 (858,000 L+SD) and 1.5 million adults 25-54 (1.1 million). It was followed by a new episode of HawthoRNe, which scored excellent growth over the prior week, with 3.1 million viewers in Live + 3 (2.4 million L+SD), 1.3 million adults 18-49 (1 million L+SD) and 1.5 million adults 25-54 (1.1 million L+SD).

TNT’s Wednesday night block got off to a solid start as the new hit Franklin & Bash delivered 3.4 million viewers in Live + 3 (2.5 million Live + Same Day), 1.6 million adults 18-49 (1.1 million L+SD) and 1.6 million adults 25-54 (1.2 million L+SD). It was followed by a new episode of the Peabody Award-winning Men of a Certain Age, which averaged 2.3 million viewers in Live + 3 (1.5 million L+SD); 714,000 adults 18-49 (453,000 L+SD) and 969,000 adults 25-54 (617,000 L+SD).

TNT’s NASCAR Summer Series coverage of the Coke Zero 400 at Daytona powered by Coca-Cola topped the charts as basic cable’s #1 program for the week, with more than 6 million viewers. It was also #1 for the week among adults 25-54 (2.7 million). Through its first four races, TNT’s NASCAR Summer Series is averaging a 3.2 U.S. household rating, with 5.3 million viewers, up 6% over last year’s performance.

TNT’s Racebuddy coverage is also experiencing enhanced viewership, with an overall average of 936,000 video streams to date. This past weekend, Racebuddy had the second most-viewed race in its history, with 1 million streams (up 76%). In addition, TNT’s innovative Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola earned a 3.4 metered-market rating.

Cartoon Network
Cartoon Network ranked #1 on all cable and broadcast TV Sunday evening (7-9 p.m.) for delivery of targeted kids and boys demos, based on strong performances of the Looney Tunes: Back in Action feature (6-8 p.m.) and the original series The Looney Tunes Show (8-9 p.m.).  Compared to the same time period last year, kids 6-11 delivery (749,000) grew by 318%, kids 2-11 (1,130,000) grew by 267%, and kids 9-14 (500,000) grew by 216%.  Boys 6-11, 2-11 and 9-14 delivery grew between 236% and 284%.

Across the first week of July 2011, Cartoon Network’s Early Evening performance (Mon-Sun, 7-9 p.m.) earned dramatic growth vs. the same time period last year—average kids 6-11 delivery (599,000) increased by 57%, kids 2-11 (862,000) increased by 51% and kids 9-14 (388,000) increased by 36%.  In Total Day, delivery grew across the board as well—kids 6-11 (479,000) grew by 29%, kids 2-11 (707,000) grew by 30% and kids 9-14 (324,000) grew by 16%.

Cartoon Network’s Monday and Tuesday nights (7-9 p.m.) both charted as TV’s #1 destination for boys 6-11, 2-11 and 9-14, earning strong gains vs. the first week of July last year.  Animated comedy series such as Johnny Test (Monday, 7 p.m.), The Amazing World of Gumball (Monday, 7:30 p.m.), Regular Show (Monday, 8:30 p.m.), The Looney Tunes Show (Tuesday, 8 p.m.) and The Amazing World of Gumball (Tuesday, 8:30 p.m.) all ranked #1 in their respective timeslots for delivery of boys 6-11 and 2-11, and all earned double-digit gains among kids and boys.

On Wednesday night (7-9 p.m.), overall delivery of kids and boys 6-11 and 2-11 earned double-digit increases vs. last year’s time period.  Additionally, a new episode of live-action series Destroy Build Destroy (8:30 p.m.) charted significant delivery gains across all targeted demos—kids 6-11 (633,000) grew by 45%, kids 2-11 (772,000) grew by 34%, and kids 9-14 (386,000) grew by 15%.

TBS’s late-night hit CONAN scored big gains last week as he welcomed such guests as Tom Hanks, Elijah Wood and Liv Tyler. For the week, CONAN averaged 889,000 viewers in Live + Same Day (+13% vs. prior week); 433,000 adults 18-34 (+16%) and 646,000 adults 18-49 (+17%).

Meanwhile CONAN continues to show strength in time-shifted viewing. For the week of June 13, the show garnered a total of 1 million viewers; 460,000 adults 18-34; and 687,000 adults 18-49 in Live + 7 delivery.

Adult Swim
Showing solid improvement over its last season performance, the 3rd season of Adult Swim’s original series Childrens Hospital (Thursday, 12 a.m.) continues to do well, ranking #1 last week in its time period among adults 18-34, 18-49 and 18-24.

Following its 2nd Quarter win among young adults, Adult Swim once again ranked #1 for Total Day Delivery of adults 18-34 and 18-49, and men 18-34 and 18-49.  Earning respectable growth across its targeted demos, adults 18-34 average delivery (499,000) grew by 6%, men 18-34 (300,000) grew by 2%, adults 18-49 (727,000) grew by 13% and men 18-49 (428,000) grew by 10%.

Adult Swim programming accounted for half (25) of the top 50 telecasts on basic cable for the month among adults 18-34, and 28 of the top 50 among men 18-34, more than any other network.

truTV enjoyed outstanding, double-digit growth last week, with its primetime deliveries up 31% among adults 18-34, 11% among adults 18-49, 21% among men 18-34 and 10% among men 18-49, compared to the same week last year.

truTV’s Hardcore Pawn continues to be a powerhouse hit for the network, drawing 2 million vieers Tuesday at 9 p.m. The show ranked second on basic cable in its timeslot with men 18-49 and among the Top 5 in its timeslot with adults 18-49 and men 18-34.

truTV’s newest hit, Storage Hunters, pulled in 1.6 million viewers Tuesday at 10 p.m. and ranked among basic cable’s Top 5 programs in the timeslot with men 18-49.


Posted by:TV By The Numbers

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