via ratings notes from Turner:

TNT’s The Closer and Rizzoli & Isles continued to roar this week, once again ranking as ad-supported cable’s top two programs among viewers and households, the third consecutive week the pair of hit series have claimed those spots.  The Closer scored 6.8 million viewers, followed by Rizzoli & Isles with 6.5 million viewers.  The two dramas are well ahead of the competition to finish the summer as ad-supported cable’s top two series.

Time-shifted data through Aug. 2 shows The Closer averaging 8.4 million viewers in Live + 7 delivery this season, while Rizzoli & Isles is averaging 8.7 million viewers.  This marks the first time in history an ad-supported cable network has featured two series averaging more than 8 million viewers.

The Aug. 2 episode of The Closer grew from 6.9 million in Live + Same Day to 8.2 million in Live + 7.  That night’s episode of Rizzoli & Isles grew from 6.6 million to 8.4 million when factoring in Live + 7.

On Tuesday, TNT’s HawthoRNe scored its best Live + Same Day numbers of the season.  The series’ Tuesday night delivery of 3.8 million viewers marked a 17% jump over the previous week’s episode and was 11% higher than the show’s season premiere.

Also on Tuesday, TNT’s Memphis Beat continued to build on the success of its HawthoRNe lead-in with an outstanding 3.9 million viewers, up 3% over the previous week.

Sunday night’s episode of TNT’s Leverage averaged 3.4 million viewers, an 8% boost over the previous week’s episode.  Leverage also scored double-digit growth among key adult demos when compared to the previous week.

Leverage continues to draw a loyal and passionate audience, as indicated by its strong performance in time-shifted viewing.  With Live + 7 data now available for the Aug. 8 episode of Leverage, the show grew its audience from 3.2 million viewers in Live + Same Day to more than 4.3 million viewers in Live + 7.

For the week, TNT ranked as ad-supported cable’s #1 network among adults 25-54 in total day.  TNT is also on pace to finish the summer first in its target demo.

Adult Swim
Adult Swim kept its lead over the 4th week of August ratings by ranking #1 among all ad-supported cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34, men 18-24 and adults 18-49.  Earning solid double-digit gains compared to the same time period in 2009, adults 18-34 delivery (529,000) increased by 15%, adults 18-24 delivery (311,000) increased by 39%, men 18-34 delivery (321,000) increased by 13%; men 18-24 delivery (195,000) increased by 34%; and adults 18-49 delivery (682,000) increased by 10%.

Among the network’s original programming, Rob Corddry’s new comedy CHILDRENS HOSPITAL continues to gain young male viewers each week, particularly at its Sunday night 2:30 a.m. presentation.  Compared to the same time period last year, CHILDRENS HOSPITAL delivery of adults 18-24 (347,000) grew by 8% and ratings (1.2) by 9%; men 18-24 delivery (263,000) grew by 16% and ratings (1.8) by 13%; and men 18-49 delivery (436,000) grew by 5% and ratings (0.7) by 17%.

The season 2 premiere of DELOCATED at 2 a.m. also drew more young adult audiences than the previous year’s timeframe: adults 18-24 delivery (308,000) improved by 4%, adults 18-34 delivery (566,000) improved by 9%, adults 18-49 delivery (686,000) improved by 15%, men 18-24 delivery (221,000) improved by 4% and men 18-49 delivery (422,000) improved by 7%.

Adult Swim telecasts—including FAMILY GUY, ROBOT CHICKEN and AMERICAN DAD—accounted for 16 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

Cartoon Network
Cartoon Network attracted solid double-digit gains among kids 2-11 in both Prime Time and Total Day across the 4th week of August.  Compared to the same week in 2009, Total Day delivery among kids 2-11 (657,000) and ratings (1.6) both grew by 14%.  In Prime Time, weekly average kids 2-11 delivery (754,000) increased by 18% and ratings (1.8) by 13%.  Delivery among kids 6-11 (410,000) also grew in Total Day by 2% and in Prime Time (474,000) by 3%.

Monday night animated comedies (7-10 p.m.) continue to be Cartoon Network’s top franchise, with weekly gains across the board vs. 2009.  Kid 2-11 average delivery (985,000) grew by 29% and ratings (2.4) by 26%, kids 6-11 delivery (576,000) grew by 8% and ratings (2.3) by 5%, and kids 9-14 delivery (391,000) and ratings (1.6) both grew by 14%.  Similarly, boys 2-11 delivery (649,000) grew by 20%, boys 6-11 delivery (399,000) grew by 2% and boys 9-14 delivery (293,000) grew by 27%.

SCOOBY-DOO! MYSTERY, INC. (Monday, 7 p.m.) showed no signs of panting, as television’s hardest working cartoon canine posted 71% delivery gains among kids 2-11 (1,146,000), 23% gains among kids 6-11 (622,000), 26% gains among kids 9-14 (417,000), 41% gains among boys 2-11 (714,000), 5% gains among boys 6-11 (408,000) and 32% gains among boys 9-14 (285,000).

A new episode of TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) garnered impressive double-digit gains among kids and boys demos: kids 6-11 delivery (588,000) expanded by 16% and ratings (2.4) by 14%; kids 2-11 delivery (937,000) expanded by 31% and ratings (2.3) by 35%; kids 9-14 delivery (513,000) expanded by 29% and ratings (2.1) by 31%; boys 6-11 delivery (413,000) expanded by 28% and ratings (3.3) by 27%; boys 2-11 delivery (624,000) expanded by 45% and ratings (3.0) by 43%; and boys 9-14 delivery (368,000) expanded by 40% and ratings (3.0) by 43%.

On Friday night, an encore presentation of STAR WARS: THE CLONE WARS (9:30 p.m.) drew remarkable double-digit gains among key kids demos compared to the same time period in 2009: kids 6-11 delivery (360,000) grew by 53%; kids 2-11 delivery (575,000) grew by 88%; and kids 9-14 delivery (307,000) grew by 43%.  Additionally, boys 6-11 delivery (289,000) improved by 57%; boys 2-11 delivery (381,000) improved by 62%; and boys 9-14 delivery (307,000) improved by 39%.

And on Tuesday night, a new episode of UNNATURAL HISTORY (8 p.m.) posted solid increases among older kids, boys and girls demos compared to its performance the previous week.  Kids 6-11 delivery (439,000) improved by 3%, kids 9-14 delivery (365,000) improved by 9%, boys 9-14 delivery (253,000) improved by 8% and girls 9-14 delivery (112,000) improved by 12%.

Tyler Perry’s Meet the Browns
continued to boast big numbers on Wednesday night.  The series scored ad-supported cable’s top sitcom telecast for the week and three of the top four sitcom telecasts for the week among adults 18-49.

TBS’s Saturday presentation of the romantic comedy Failure to Launch ranked as ad-supported cable’s top movie telecast for the week among adults 18-34 and adults 18-49.

On pace to score a record summer, truTV continued to deliver solid growth over last year.  For the week, the network was up 9% among total viewers, 6% among adults 18-34, 10% among adults 18-49 and 12% among men 18-34 and men 18-49.

truTV ranked among ad-supported cable’s Top 10 networks for the week in primetime delivery of men 18-34 (145,000) and men 18-49 (343,000).

truTV’s latest original series, Hardcore Pawn, debuted Monday at 10 p.m. (ET/PT) with 2 million viewers; 1 million adults 18-49; and 568,000 men 18-49, setting new records in all three categories as the network’s biggest series premiere ever.

Hardcore Pawn’s second episode at 10:30 p.m. (ET/PT) continued the premiere’s success, with 1.8 million viewers; 882,000 adults 18-49; and 550,000 men 18-49.  The series’ two premiere-night episodes combined to rank among cable’s Top 5 entertainment telecasts for the hour among key adult and male demos.

Leading into Hardcore Pawn Monday at 9:30 p.m. (ET/PT), Operation Repo chalked up another outstanding delivery, with 2.1 million viewers.  It ranked among cable’s Top 5 entertainment programs in its timeslot among total viewers and key adult and male demos.

The Smoking Gun Presents: World’s Dumbest… enjoyed another strong outing Thursday at 9 p.m., with an average of 1.7 million viewers.  It ranked among cable’s Top 5 entertainment programs for its timeslot among adults and men 18-49.

Posted by:TV By The Numbers

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