via ratings notes from Turner:

TBS’s hit late-night series CONAN wrapped up the last week before the holidays (Dec. 20-23) with continued strength among adults 18-34 (530,000) and adults 18-49 (897,000).  Overall, the show averaged 1.3 million viewers for the week.

Through its first six weeks (Nov. 8 – Dec. 16), CONAN ranked as television’s top late-night talk show among adults 18-34 and adults 18-49, almost doubling its nearest competitor among the younger set.  CONAN’s median age of 33 for the first six weeks ties it with TBS’s Lopez Tonight as late-night television’s youngest talk show.

A large part of CONAN’s young, loyal audience continues to watch the show through time-shifted viewing.  When comparing Live + 7 deliveries to Live + Same Day, CONAN’s fifth week (Dec. 6-9) added an additional 115,000 adults 18-34, for a top-ranked total of 748,000.  CONAN also scored strong gains among adults 18-49 (+213,000 over Live + SD, for a final delivery of 1,251,000) and total viewers (+265,000 over Live + SD, for a final delivery of 1,651,000).

The seventh week of TBS’s Lopez Tonight continued to perform well in its new midnight timeslot, averaging 243,000 adults 18-34; 419,000 adults 18-49; and 636,000 total viewers.  Through the first six weeks in its new timeslot, the show ranked #1 among late-late talk shows in delivery of adults 18-34 and is tied with CONAN as television’s youngest late-night talk show, with a median age of 33.

TBS’s original comedy series Glory Daze averaged more than 1.1 million viewers last Tuesday, with 439,000 adults 18-34 and 709,000 adults 18-49.  Through its first six episodes, the show boasts a very young median age of 29.

TBS’s annual 24 Hours of A CHRISTMAS STORY marathon once again delivered round-the-clock holiday cheer to homes on Christmas Eve and Christmas Day.  This year’s marathon averaged 3 million viewers, up 2% compared to last year.  The marathon also averaged 802,000 adults 18-34 and 1.6 million adults 18-49, ranking TBS as basic cable’s #1 network for the 24-hour period in both demos.

The 10 a.m. telecast of A CHRISTMAS STORY on Christmas morning ranked as basic cable’s #1 movie presentation for the entire month among adults 18-49, with 2.4 million.  The 8 p.m. telecast on Christmas Eve came in a close second, with 2.3 million adults 18-49.  Among total viewers, the 10 a.m. telecast delivered the biggest audience of this year’s marathon, with a remarkable 4.4 million viewers.  The 8 p.m. Christmas Eve telecast nearly matched that, with 4.3 million viewers.

TNT – basic cable’s #1 network in total day delivery of adults 25-54 and #1 full-time network among adults 18-49 for 2010 – scored once again with its blockbuster hit The Closer last week.  The Monday, Dec. 20, 9 p.m. episode ranked as basic cable’s #1 series telecast for the week, with a total of 5.4 million viewers.  The episode also delivered a strong 1.7 million adults 25-54.

TNT’s critically acclaimed Men of a Certain Age averaged 2.3 million viewers Dec. 20 at 10 p.m., up 5% over the previous week’s episode.  The series also scored 958,000 adults 25-54, up 2% over the prior week.

Through 20 games, the NBA on TNT continues to deliver outstanding growth over last year’s corresponding coverage.  This season, the NBA on TNT is averaging a 1.6 U.S. rating (+45% vs. last year’s 1.1); 2,541,000 total viewers (+47% vs. 1,723,000); and 1,873,000 households (+43% vs. 1,313,000).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD through 20 games. (10/26/2010-12/24/2010) vs. (10/27/2009-12/31/2009)

Adult Swim
Adult Swim—basic cable’s #1 network throughout 2010 for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24—earned significant double-digit growth across 4th Quarter 2010 vs. 4th Quarter 2009.  Adults 18-34 average quarterly delivery (512,000) increased by 13%, adults 18-24 delivery (284,000) increased by 21%, men 18-34 delivery (318,000) increased by 14% and men 18-24 delivery (183,000) increased by 21%.  Also, adults 18-49 average quarterly delivery (707,000) grew by 11%.

The final week of December 2010 also attracted strong delivery gains compared to the same time period last year across all key demos—adults 18-34 delivery (533,000) expanded by 20%, adults 18-24 (289,000) expanded by 30%, men 18-34 (331,000) expanded by 24%, men 18-24 (189,000) expanded by 42%, and adults 18-49 (764,000) expanded by 18%.

Cartoon Network
Comparing 4th Quarter 2010 to its 4th Quarter 2009 performance, Cartoon Network’s prime time delivery and ratings increased across all kid demos—average kids 6-11 delivery (530,000) grew by 6% and ratings (2.1) by 5%, kids 2-11 delivery (770,000) grew by 4% and ratings (1.9) by 6%, and kids 9-14 delivery (403,000) grew by 4% and ratings (1.7) by 6%.  The network’s quarterly performance with boys also charted gains vs. last year: boys 6-11 delivery (404,000) grew by 13% and ratings (3.2) by 14%, boys 2-11 delivery (547,000) grew by 9% and ratings (2.6) by 8%, and boys 9-14 delivery (304,000) grew by 8% and ratings (2.4) by 4%.

Across 4th Quarter 2010, Monday night’s line-up (8-10 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—ranked #1 on all television among boys 2-11, 6-11 and 9-14.  Charting significant double-digit growth vs. the 2009 time period, average kids 6-11 delivery (642,000) increased by 28% and ratings (2.6) by 30%, kids 2-11 delivery (904,000) increased by 23% and ratings (2.2) by 22%, and kids 9-14 delivery (529,000) increased by 27% and ratings (2.2) by 29%.  Equally impressive, boys 6-11 delivery (492,000) increased by 39%, boys 2-11 delivery (655,000) increased by 33% and boys 9-14 delivery (408,000) increased by 40%.

Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.)—including originals Dude, What Would Happen, Destroy Build Destroy and Hole in the Wall—also achieved solid growth among older kids and boys demos vs. 4th Quarter 2009: Kids 6-11 delivery (577,000) grew by 2%, kids 9-14 delivery (432,000) grew by 5%, boys 6-11 delivery (454,000) grew by 11%, and boys 9-14 delivery (339,000) grew by 12%.

Friday night’s animated action-adventure block (7-10 p.m.)—spotlighting original series Ben 10: Ultimate Alien, Symbionic Titan, Generator Rex and Star Wars: The Clone Wars—also posted gains vs. the 4th Quarter 2009 time period: kids 6-11 delivery (570,000) improved by 1%, kids 9-14 delivery (452,000) improved by 4%, boys 6-11 delivery (475,000) improved by 9%, boys 2-11 delivery (615,000) improved by 3%, and boys 9-14 delivery (370,000) improved by 9%.

truTV has wrapped up its strongest yearly performance ever with young adult and young male demos, with solid annual growth across the board.  On the strength of such original series as Operation Repo, Hardcore Pawn, All Worked Up, Black Gold and The Smoking Gun Presents: World’s Dumbest…, truTV has also finished the year ranking among basic cable’s Top 10 networks in primetime delivery of men 18-49.

NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first eight Fan Night games of the season, the network is averaging 390,000 total viewers and 301,000 households.  This season, 4,623,000 viewers have watched Fan Night on NBA TV through Dec. 21.

In addition to Fan Night, NBA TV will also feature live games this week on Wednesday, Dec. 29 at 10:30 p.m. (ET) with the Utah Jazz @ L.A. Clippers and on Sunday, Jan. 2 at 9:00 p.m (ET) with the Houston Rockets @ Portland Trail Blazers.

Source:  Nielsen Media Research.  Live +SD data. 11/2/10-12/21/10.  Includes all Live Tuesday Fan Night games on NBA TV.

Posted by:TV By The Numbers

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