via ratings notes from Turner:

Adult Swim
Adult Swim ranked #1 across the January 2011 first week for total day delivery of adults 18-34, adults 18-24 and men 18-24, earning solid growth vs. the 2009 time period.  Adults 18-34 average delivery (513,000) increased by 3%, adults 18-24 delivery (275,000) increased by 10%, men 18-34 delivery (316,000) increased by 9% and men 18-24 delivery (170,000) increased by 16%.  Also, adults 18-49 average quarterly delivery (720,000) grew by 7%.

Adult Swim telecasts—including Family Guy and Robot Chicken—accounted for 15 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  These shows, along with Aqua Teen Hunger Force and American Dad, also accounted for 19 of the Top 50 telecasts of the week among en 18-34.

The season finale of The Closer last Monday ranked as basic cable’s #1 scripted series telecast for the week, with more than 6.6 million viewers and 2 million adults 25-54.  The Closer is on track to score its biggest season ever when final Live + 7 data becomes available.

The Closer continues to perform strongly through time-shifted viewing.  The Dec. 20 episode show grew 28% in Live + 7 over Live + Same Day, for a total audience of 6.9 million viewers.  The episode grew its delivery of adults 25-54 by 43% to 2.4 million.

The Jan. 3 episode of the TNT’s acclaimed drama Men of a Certain Age averaged more than 2.1 million viewers, with 830,000 adults 25-54.  Live + 7 data for the Dec. 20 episode of Men of a Certain Age shows growth of 36% over Live + Same Day for a total of 3.1 million viewers.  Delivery of adults 25-54 grew 45% to 1.4 million.

The critically acclaimed TNT drama Southland launched its third season Tuesday night, drawing more than 2.1 million viewers, on par with the series’ Live + Same Day average for the entire second season.  The season premiere also delivered 885,000 adults 18-49 and 939,000 adults 25-54.

Through 24 games, the NBA on TNT is averaging a 1.5 U.S. rating (+36% vs. 1.1 for last year’s corresponding coverage); 2,380,000 total viewers (+41% vs. 1,683,000); and 1,762,000 households (+37% vs. 1,289,000).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD through 24 games. (10/26/2010-1/6/2011) vs. (10/27/2009-1/18/2010)

TBS’s hit late-night series CONAN and Lopez Tonight were off last week (Jan. 3-6) for the holidays.

With full data now in for the first eight weeks of CONAN (Nov. 8 – Dec. 30), the show remains on top as television’s #1 late-night talk show among adults 18-34 and adults 18-49, well ahead of its nearest competitor with the younger demo.  CONAN’s eight-week median age of 33 ties it with Lopez Tonight as late-night television’s youngest talk show.

A large number of CONAN’s young adult viewers catch the show through time-shifted viewing.  When comparing Live + 7 deliveries to Live + Same Day, the seventh week of CONAN (Dec. 20-23) added 113,000 adults 18-34, for a first-place delivery of 643,000.  CONAN also scored strong gains among adults 18-49 (+161,000 over Live + SD, for a final delivery of 1,058,000) and total viewers (+227,000 over Live + SD, for a final delivery of 1,513,000).

After eight weeks in its new midnight timeslot (Nov. 8 – Dec. 30), Lopez Tonight ranks as the #1 late-late talk show among adults 18-34.  Lopez Tonight is also tied with CONAN as television’s youngest late-night talk show, with a median age of 33.

The Wednesday 10 p.m. return of the TBS comedy hit Are We There Yet? averaged more than 2.6 million viewers, up 9% over the series’ 10-episode run last summer.  It ranked as basic cable’s #1 sitcom telecast for the week among adults 18-49 (1.2 million).  The 10:30 p.m. episode followed with more than 2.3 million viewers and 1.1 million adults 18-49.

Cartoon Network
Across the first week of January 2011, Cartoon Network’s early evening (7-9 p.m.) delivery and ratings increased across its targeted kids 6-11 and 2-11 demos vs. the same time period last year—average kids 6-11 delivery (516,000) grew by 6% and ratings (2.1) by 5%, and kids 2-11 delivery (771,000) grew by 3% and ratings (1.9) by 6%.  Versus the previous four weeks, the network charted solid gains as well: kidss 6-11 delivery grew by 8% and ratings by 11%, kids 2-11 delivery grew by 5% and ratings by 6%, and kids 9-14 delivery (363,000) grew by 6% and ratings (1.5) by 7%.

Monday night’s line-up (7-9 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—charted significant growth vs. the 2009 time period: average kids 6-11 delivery (603,000) increased by 12% and ratings (2.4) by 9%, kids 2-11 delivery (933,000) increased by 16% and ratings (2.2) by 10%, and kids 9-14 delivery (452,000) increased by 4% and ratings (1.9) by 6%.  Even more impressive, boys 6-11 delivery (491,000) increased by 25%, boys 2-11 delivery (681,000) increased by 22% and boys 9-14 delivery (363,000) increased by 13%.

A premiere episode of Adventure Time (8 p.m.) posted double-digit delivery gains across all key demos—kids 6-11 delivery (776,000) expanded by 38%, kids 2-11 delivery (1,122,000) expanded by 38%, and kids 9-14 delivery (611,000) expanded by 24%.  Regular Show (8:15 p.m.) scored even larger delivery gains vs. the previous year’s time period—kids 6-11 delivery (781,000) advanced by 68%, kids 2-11 delivery (1,113,000) advanced by 57%, and kids 9-14 delivery (635,000) advanced by 40%.  And Mad continued the delivery trend, charting 33% growth among kids 6-11 delivery (678,000), 35% growth among kids 2-11 delivery (998,000), and 23% growth among kids 9-14 delivery (590,000).

Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.) ranked #1 on all television among boys 6-11.  Compared to the previous year’s time period, original series Dude, What Would Happen (8 p.m.) scored solid delivery gains among kids and boys—kids 6-11 delivery (518,000) grew by 6%, kids 2-11 delivery (659,000) grew by 1%, boys 6-11 delivery (404,000) grew by 6%, and boys 2-11 delivery (501,000) grew by 5%.  Destroy Build Destroy (8:30 p.m.) also scored delivery gains across targeted demos vs. the 2009 time period—kids 6-11 delivery (446,000) grew by 22%, kids 2-11 delivery (546,000) grew by 16%, kids 9-14 delivery (347,000) grew by 9%, boys 6-11 delivery (363,000) grew by 25%, and boys 2-11 delivery (426,000) grew by 24%.

Cartoon Network’s newest original action-adventure animated series, Young Justice (Friday, 7 p.m.), premiered last week to significant growth vs. the same 2009 time period: kids 6-11 delivery (741,000) improved by 5%, kids 9-14 delivery (548,000) improved by 16%, boys 6-11 delivery (582,000) improved by 18%, boys 2-11 delivery (772,000) improved by 2%, and boys 9-14 delivery (434,000) improved by 16%.

truTV continued its success in the new year with its second consecutive Top 10 basic cable ranking in primetime delivery of men 18-49 (334,000).

truTV’s hit series Hardcore Pawn delivered a strong performance again. On Tuesday at 10 p.m., Hardcore Pawn ranked among the Top 5 cable entertainment programs in its time period among total viewers (2 million); adults 18-49 (1.1 million); and men 18-49 (707,000).

NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first 10 Fan Night games of the season, the network is averaging 381,000 total viewers and 290,000 households.  This season, 5.3 million viewers have watched Fan Night on NBA TV through Jan. 4.

The network’s Jan. 11 Fan Night game will feature the Phoenix Suns at the Denver Nuggets winning with 46-percent of the fan vote on The game will air on Tues., Jan. 11, at 9 p.m. (ET), with host Ernie Johnson and analysts Chris Webber and Kevin McHale on-hand for studio coverage beginning at 8:30 p.m. (ET).

Source:  Nielsen Media Research.  11/2/10-1/4/11.  Live +SD data.  Includes all Live Tuesday Fan Night live telecasts.  For Fan Night Reach, based on 6+ minute qualifier.

Posted by:TV By The Numbers

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