via ratings notes from Turner:

Adult Swim
Across the second week of April 2011, Adult Swim swept all young adult and young male demos by ranking #1 on basic cable for Total Day Delivery of adults and men 18-34, 18-24 and 18-49.  Among the standouts, men 18-34 delivery (353,000) grew by 9%, men 18-24 delivery (197,000) grew by 7% and men 18-49 delivery (494,000) grew by 11%.  Adults 18-49 delivery (782,000) also grew by 6%.

Earning across-the-board growth vs. last year’s time period, the original series Robot Chicken (Sunday, 11:30 p.m.) achieved 23% delivery increases among adults 18-49 and 32% increases among men 18-49, and 4% delivery increases among adults 18-34 and 12% increases among men 18-34.

Adult Swim telecasts of Family Guy, Robot Chicken, American Dad and Aqua Teen Hunger Force accounted for 22 of the Top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.

The 2010-11 season of the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 50 games, the NBA on TNT is averaging a 1.6 U.S. household rating (+45% vs. 1.1 for last year’s corresponding coverage); 2,443,000 total viewers (+41% vs. 1,728,000); and 1,820,000 households (+38% vs. 1,318,000). In addition, this season’s audience is 30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 50 games vs. 51 games (10/26/2010-4/7/2011) vs. (10/27/2009-4/8/2010).  Historical comparisons and complete NBA Regular Season averages on Cable only for seasons: 1984-2011.

truTV’s original series continued to garner success last week, with new episodes of Tuesday’s Hardcore Pawn (1.8 million viewers), Wednesday’s Operation Repo (1.3 million) and Thursday’s truTV Presents: World’s Dumbest… (1.8 million) leading the pack. All three shows ranked among cable’s Top 5 entertainment programs in their respective timeslots in delivery of key demos.

The late-night hit CONAN averaged 1 million viewers last week, with half a million adults 18-34 and 700,000 adults 18-49. The show also continued delivering an outstanding median age of 31.

Final Live + 7 data for the week of March 21 reveals CONAN grew its total audience 18% to 1,131,000 over Live + Same Day, while adults 18-34 grew by 20% to 596,000 and adults 18-49 by 19% to 849,000. For that week, CONAN’s median age of 31 tied with TBS’s Lopez Tonight as the youngest among late-night talk shows.

TBS’s Wednesday night sitcoms scored again last week, led by Tyler Perry’s House of Payne, which delivered basic cable’s top two sitcom telecasts of the week.

TBS’s Sunday 8 p.m. telecast of the hit comedy Meet the Fockers ranked as basic cable’s #1 movie telecast for the week among adults 18-49 (1.2 million).

Cartoon Network
Cartoon Network’s Monday night block of original animated comedies—Adventure Time (8 p.m.), MAD (8:15 p.m.) and Regular Show (8:30 p.m.)—each ranked#1 in their timeslots once again on all television among boys 6-11 and boys 2-11.

Similarly, the network’s Wednesday night of alternative programming—Johnny Test (7 p.m.), Hole in the Wall (7:30 p.m.), Dude, What Would Happen (8 p.m.) andDestroy Build Destroy (8:30 p.m.)—also ranked as all television’s #1 destination for boys 6-11.

A new episode of Cartoon Network’s #1 action-adventure original series, Ben 10: Ultimate Alien (Friday, 7 p.m.), earned significant double-digit ratings and delivery gains among older kids and boys vs. the same time period last year: kids 9-14 delivery (428,000) grew by 28% and ratings (1.8) by 29%, and boys 9-14 delivery (361,000) grew by 27% and ratings (2.9) by 26%.

NBA TV continues to deliver strong audiences for its signature program Fan Night. Through the 22 Fan Night games of the season, the network is averaging 401,000 viewers and 307,000 households. This season just over 8.5 million total viewers have watched Fan Night on NBA TV through April 5th.

Source: Nielsen Media Research.  11/2/10-4/5/11.  Live +SD data. Includes all Live Tuesday Fan Night telecasts. Reach based on 6+ Minute qualifier.

Posted by:TV By The Numbers

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