via ratings notes from Turner:
Led by the record-shattering Game 1 of the 2011 Eastern Conference Finals featuring the Miami Heat at Chicago Bulls, TNT’s coverage of the NBA Playoffs once again propelled the network to the top of the charts. TNT ranked as basic cable’s #1 network for the week in primetime in delivery of viewers (4.6 million), households (3.2 million), adults 18-34 (1.4 million), adults 18-49 (2.5 million) and adults 25-54 (2.3 million). TNT also won the latter two demos in total day. TNT is on pace to score its best May ever.
With more than 11.1 million viewers tuning in, TNT’s exclusive live coverage of Game 1 of the Eastern Conference Finals was basic cable’s #1 program for the week across the board and the #1 show on television Sunday night among adults 18-34 and 18-49.
The Heat/Bulls game now ranks as the most-watched NBA game in cable television history, as well as the most-watched Game 1 of any Conference Finals on cable. The Heat/Bulls game unseated the 2003 NBA All-Star Game (Michael Jordan’s final All-Star game as a player), which held the previous record of 10.8 million viewers.
TNT’s NBA Playoff coverage accounted for six of the week’s top 10 programs on basic cable in delivery of viewers, households and key adult demos. To date, this year’s NBA Playoffs on TNT are averaging a 3.1 U.S. household rating (+29% compared to 2010 coverage), with 5 million viewers (+33%) and more than 3.6 million households (+30%).
Adult Swim once again swept all young adult and young male demos for the third week of May, ranking #1 on basic cable for Total Day Delivery of adults 18-34 and men 18-34. Compared to the same week the previous year, adults 18-34 delivery (537,000) grew by 6%, men 18-34 delivery (327,000) grew by 13%, adults 18-49 delivery (773,000) grew by 16% and men 18-49 delivery (470,000) grew by 20%.
Premiere episodes of Adult Swim original series Aqua Unit Patrol Squad (Sunday, 11:45 p.m.) and Superjail (Sunday, 12 a.m.) ranked #1 in their time periods on basic cable among adults 18-24.
Adult Swim telecasts accounted for 23 of the top 50 telecasts of the week on basic cable among adults 18-34, and 24 of the top 50 among men 18-34, both more than any other network.
Cartoon Network’s weekly early evening (7-9 p.m.) delivery and ratings increased by double digits across all kids demos vs. the same time period last year: kids 6-11 delivery (585,000) increased by 15% and ratings (2.4) by 14%, kids 2-11 delivery (861,000) and ratings (2.1) both increased by 11%, and kids 9-14 delivery (426,000) and ratings (1.7) both increased by 13%. In Total Day, kids 9-14 average delivery (241,000) grew by 9% and ratings (1.0) by 11%, while kids 6-11 delivery (325,000) grew by 4% and ratings remained flat.
Cartoon Network’s Monday night line-up (7-9 p.m.) of original animated comedies was the #1 TV destination for all boys demos (2-11, 6-11 and 9-14), earning solid delivery gains across all kids and boys demos vs. the prior year. Original series The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:15 p.m.), MAD (8:30 p.m.) and Problem Solverz (8:45 p.m.) all ranked #1 in their timeslots on all television among boys, also scoring gains across nearly all kids and boys demos.
With The Looney Tunes Show (8 p.m.) charting double and triple-digit delivery and ratings gains across the board vs. last year, Cartoon Network’s Tuesday night (7-9 p.m.) ranked #1 on all television among boys 6-11 and 9-14. In addition to capturing all boys demos, The Looney Tunes Show bounded ahead to rank #1 in its time period on all TV among kids 2-11.
truTV faced off against heavy competition last week to score remarkable primetime growth among its targeted demos. The boost was especially strong among adults 18-34, which grew by 16% over the same week last year and expanded the network’s month-to-date primetime gains to 13% over May 2010. truTV also garnered excellent 8% growth among adults 18-49, men 18-34 and men 18-49.
Among the original series fueling truTV’s ongoing growth trend was the hit show Hardcore Pawn (Tuesday at 9 p.m.), which ranked among cable’s Top 5 entertainment programs in its time period with viewers (1.8 million); adults 18-34 (446,000); adults 18-49 (932,000); men 18-34 (230,000) and men 18-49 (530,000). The third-season finale of Hardcore Pawn will air Tuesday, May 24.
truTV Presents: World’s Dumbest… (Thursday at 9 p.m.), which averaged 1.3 million viewers, scored a Top 5 cable entertainment ranking for its time period among adults 18-34 (317,000); adults 18-49 (687,000); and men 18-49 (412,000).
TBS’s late-night hit CONAN continues to attract a loyal following of young adult viewers, with last week’s episodes scoring 402,000 adults 18-34 and a median age of 31. Overall last week, CONAN averaged 826,000 viewers and 599,000 adults 18-49.
Tyler Perry’s House of Payne continues to dominate the sitcom rankings. Wednesday night’s 10:30 p.m. episode ranked as basic cable’s #1 sitcom telecast for the week among viewers (2 million) and adults 18-49 (1.1 million), while the 10 p.m. episode averaged 1.8 million viewers and ranked second to the 10:30 episode among adults 18-49 (1 million).