via press release:
DISCOVERY BULKS UP WITH NEW SERIES FROM FUNNY OR DIE, AMERICAN MUSCLE
(NEW YORK, NY) – To be the best, you’ve got to train with the best. Discovery is teaming up with Mike Barwis, one of the best strength training coaches out there for a brand new sports docu-series AMERICAN MUSCLE produced by Funny Or Die, premiering mid-2014.
Welcome to the Barwis Methods Training Center, where Mike Barwis and his staff of dedicated, blue collar trainers take on everyone from NFL players, to Wild West bull riders, to paraplegics looking to walk again.
Barwis has advanced degrees in Exercise Physiology and Athletic Training, has trained over 500 Olympic and professional athletes in over 40 sporting events, and served over 10 years as head strength and conditioning coach at West Virginia University and the University of Michigan. At his gritty gym in Detroit, there is no such thing as an average day. Barwis uses a combination of science, tough love and just-plain-crazy to train everyone from average joes just getting into fitness all the way up to the top professional athletes in the country.
As talented a trainer as Barwis is, his business is too successful for him to run solo. It’s a team effort at the Barwis Methods Training Center. He’s lucky enough to have a staff that at first glance are unorthodox and unexpected but in actuality are at the top of their game.
Each episode of AMERICAN MUSCLE will feature high profile athletes who have made the trek to Detroit to work one on one with Barwis and his staff. These professional athletes want the same thing that all of Mike’s other, everyday clients want, to work with the best and to see results.
Mike Barwis and his team are the best.###
AMERICAN MUSCLE is produced for Discovery Channel by Funny Or Die, where Mike Farah, Christopher Farah and Rebecca Mayer are executive producers. For Discovery Channel, executive producer is Craig Coffman.