2012-March-Madness

via press release:

Regional Finals Deliver Best Overnight Rating in 10 Years as NCAA Tournament Continues to Score Record-Setting Numbers

 

Kentucky vs. Notre Dame Thriller on TBS Delivers Highest Overnight Rating for College Basketball Game in Cable Television History

 

NCAA Tournament to Date Garnering Highest Overnight Ratings in 25 Years

 

NCAA March Madness Live Nets Record 67 Million Live Streams Through Saturday

 

 

Turner Sports and CBS Sports’ exclusive coverage of last night’s NCAA Tournament Regional Final doubleheader – Wisconsin vs. Arizona and Kentucky vs. Notre Dame – averaged a 7.3/14 overnight rating/share to deliver the highest average rating for the Saturday Elite Eight games in 10 years (8.1/15 overnight rating/share in 2005). 

 

Last night’s thrilling NCAA Tournament Elite Eight game between Kentucky and Notre Dame on TBS generated a 9.0/16 overnight rating/sharepeaking with an 11.9/21 from 10:45-11:00 PM, ET – to deliver the highest overnight rating for a college basketball game in cable television history

 

The Kentucky/Notre Dame telecast is up 53% over last year’s comparable game and is the highest rating in the telecast window in 10 years.  The Arizona vs. Wisconsin game averaged a 5.7/12 overnight rating/share for a 24% increase over last year.

 

The NCAA Tournament to date across TBS, CBS, TNT and truTV is averaging a 7.1/14 overnight rating/share, the highest–ever rating for the event (since 1991, under the current TV format) and an 11% increase over 2014.

 

Additionally, NCAA March Madness Live continues its record-setting pace with 67 million live video streams and 14 million live hours of video consumption through Saturday, up 12% and 13% over last year.  Yesterday, NCAA March Madness Live delivered a record-setting 5.2 million live video streams and 1.2 million live hours, up 92% and 67%, respectively.

 

The NCAA Tournament has grossed a record 166 million total social impressions across Facebook and Twitter through the second Thursday for a 36% increase over 2014.

 

 

Posted by:TV BTN

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