Note that the HH rating #s they are using are the coverage rating and not the national rating.  We should see the 18-49 numbers tomorrow.

via press release:


Two Million Viewers Tune in to August 1 Two-Hour Premiere

Mad Men’s Second Episode, Season Four Attracts

2.5 Million Total Viewers

New York, NY – August 2, 2010 –  AMC’s third original series, Rubicon, premiered on  Sunday, August 1 from 8 – 10pm ET and became the network’s  highest-rated  and most-watched original series premiere ever.  The newest original drama attracted two million total viewers and garnered a 1.5 HH rating.  Airing directly after the two-hour Rubicon premiere, last night’s second episode of Season Four’s Mad Men attracted 2.5 million viewers and received a 2 HH rating.

“With last night’s premiere of Rubicon, AMC is now three for three with our original series,” said Charlie Collier, President and General Manager of AMC.  “Rubicon joins our hit series Mad Men and Breaking Bad — cementing AMC’s Sunday night as the place to go for premium programming on basic cable.”

Inspired by the suspenseful and high-stakes political whodunits of the 1970s – from The Parallax View to All The Presidents MenRubicon is a modern-day political conspiracy thriller that taps into the collective paranoia of a post-9/11 era.  Executive produced by Henry Bromell (Homicide: Life on the Street, Chicago Hope, Brotherhood) and produced by Warner Horizon Television, Rubicon stars James Badge Dale (The Pacific, The Departed) and Academy® Award nominee Miranda Richardson (Sleepy Hollow, Harry Potter and the Goblet of Fire). Following its debut, Rubicon will move to its regular timeslot, airing Sundays at 9pm ET/PT.

Prior to last night’s two-hour premiere, AMC made the first hour of Rubicon available as a sneak peek on-air in prime-time, as well as on VOD, iTunes and Hulu, and generated 4.6 million views.

About AMC

AMC reigns as the only network to ever win the Golden Globe® Award for Best Television Series – Drama three years in a row and the only basic cable network to win back-to-back Primetime Emmy® Awards for Outstanding Drama Series.  Whether commemorating favorite films from every genre and decade from the most comprehensive library or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories.  AMC’s original stories include the Emmy® Award-winning dramas “Mad Men” and “Breaking Bad,” and insightful non-scripted programming such as “AMC News.” AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection.  Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central.  AMC is available across all platforms, including on-air, online, on demand and mobile.  AMC: Story Matters HereSM.

Posted by:TV By The Numbers