Scandal Season 3 Premiere

Nielsen has released the first week of data for its new Nielsen Twitter TV ratings system. The table below includes the following four metrics (per SocialGuide):

Nielsen Twitter TV Ratings Weekly Top Ten list is ranked by Unique Audience and include four metrics for each of the top episodes.

  • Tweets – Tweets ascribed to a linear TV episode.
  • Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
  • Impressions – The number of times any Tweets ascribed to a TV episode were seen.
  • Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.


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Posted by:TV By The Numbers

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