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via press release:

NBC RESULTS FOR THE PRIMETIME WEEK OF FEB. 2-8

Season to Date, NBC Ranks #1 in Adults 18-49 and is #1 or Tied for #1 Among the Big 4 Nets in All Other Key Demographics

Monday’s ‘Celebrity Apprentice’ Matches its Highest 18-49 Rating Since May 2012; ‘State of Affairs’ Equals its Top Rating Yet With No ‘Voice’ Lead-in

Tuesday’s ‘Chicago Fire’ Grows +7% vs. its Prior Original, Wins the 10 p.m. Hour in 18-49; ‘About a Boy’ Matches its Top Rating Since Dec. 2

On Wednesday, ‘Chicago P.D.’ Wins at 10 p.m. ET Among ABC, CBS & NBC in All Key Measures and Matches its Top 18-49 Rating Since Nov. 12

Thursday’s ‘Blacklist’ is the #1 Drama of the Night, Marking the First Time an NBC Drama Has Been Most-Watched on Thursday Since the ‘ER’ Finale

NBC Ranks #1 Saturday in 18-49 with the Most-Watched ‘Dateline Mystery’ to Date and Season Highs for ‘SNL Vintage’

UNIVERSAL CITY, Calif. — Feb. 10, 2015 — NBC has averaged a 1.2 rating, 4 share in adults 18-49 and 5.1 million viewers overall for the primetime ratings week of Feb. 2-8 in adults 18-49, according to “live plus same day” viewing figures from Nielsen Media Research.

For the 2014-15 season to date, NBC ranks #1 or tied for #1 among the Big 4 networks in adults 18-49 and all other key demographics. NBC ranks #1 outright in adults 18-49 at this point in the season for the first time 11 years, since 2003-04.

In total viewers, NBC is #2 for the season with an average of 9.6 million, its top average at this point in the season in eight years, since 2006-07 (9.8 million).

Primetime averages for the week of Feb. 2-8 in adults 18-49 are: CBS, 2.6/8; ABC, 1.7/5; Fox, 1.5/5; NBC, 1.2/4; and CW, 0.7/2. In overall total viewers, the weekly averages were: CBS, 12.0 million; ABC, 6.0 million; NBC, 5.1 million; Fox, 4.5 million; and CW, 1.8 million.

“Most current” averages for the season to date are: NBC, 2.8/9; CBS, 2.5/8; ABC, 2.1/7; Fox, 2.1/6; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.7 million; NBC, 9.6 million; ABC, 7.7 million; Fox, 6.1 million; and CW, 2.1 million. 

NBC highlights for the week of Feb. 2-8:

Monday

“The Celebrity Apprentice” (2.1/5 in 18-49, 7.0 million viewers overall from 8-10 p.m. ET) jumped +17% week to week to a regular-slot season high in 18-49 (excluding a special Sunday premiere, 2.4 on Jan. 4). It was also the best regular-slot “Apprentice” rating since the 2012 season finale (2.2/6 from 9-11 p.m. on Sunday May 20, 2012). In total viewers, “Celebrity Apprentice” grew +10% week to week (7.0 million vs. 6.3 million), making it the most-watched “Apprentice” telecast since the 2012 season premiere (7.4 million from 9-11 p.m. on Sunday, Feb. 19, 2012. Versus the fifth week of the prior cycle in 2013, “Celebrity Apprentice” was up +40% in 18-49 (2.1 vs. 1.5 from 9-11 p.m. ET on Sunday, March 31, 2013) and up +49% in total viewers (6.979 million vs. 4.689 million).

“Live Plus Three Day” Ratings: “The Celebrity Apprentice” grew by +19% in 18-49 rating going from L+3 vs. L+SD (from a 2.08 rating to a 2.47) and by 959,000 viewers overall (from 7.0 million to 7.9 million).

“Live Plus Seven Day” Ratings: Season to date, first-run editions of “The Celebrity Apprentice” are increasing in L+7 vs. L+SD by +24% in 18-49 rating (from a 1.99 rating to a 2.47) and 1.3 million viewers overall (from 6.4 million to 7.7 million).

“State of Affairs” (1.1/3 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET) equaled its highest rating to date on a night with no “Voice” lead-in and hit a total-viewer high for a telecast with no “Voice” lead-in. “State of Affairs” grew week to week by +10% in 18-49 (1.1 vs. 1.0) and +7% in total viewers (4.726 million vs. 4.407 million).

L+3: This week’s “State of Affairs” grew by 48% in 18-49 going from L+SD to L+3 (1.11 to 1.64). In total viewers, “State of Affairs grew by 2.0 million persons (from 4.7 million to 6.7 million). L+7: “State of Affairs” has increased by +50% in 18-49 (from a 1.35 rating to a 2.03) and more than 2.8 million viewers overall (from 5.6 million to 8.5 million) going from L+SD to L+7.

Tuesday

“Parks and Recreation” (1.2/4 in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) was up +20% versus what the show was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April). L+3: “Parks” grew in L+3 vs. L+SD by +38% in 18-49 rating (1.21 to 1.67) and 677,000 persons (3.4 million to 4.1 million). L+7: “Parks” has increased by +33% in 18-49 (from a 1.47 rating to a 1.95) and 827,000 viewers overall (3.8 million to 4.6 million) going from L+SD to L+7.

Upscale: “Parks” is this season’s #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 158 index, “most current” L+3 results, 100 represents an average concentration of those homes, behind only “Modern Family” [164] and “Parenthood” [163]).

An encore telecast of “Parks and Recreation” averaged a 0.7/2 in 18-49 and 1.9 million viewers overall from 8:30-9 p.m. ET):

“Marry Me” (0.8/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) maintained its 0.8 rating of the prior week in 18-49 despite a lower lead-in this week from an encore “Parks.” L+3: “Marry Me” grew in L+3 vs. L+SD by +19% in 18-49 rating (0.77 to 0.91) and in total viewers by 257,000 persons (2.1 million to 2.4 million).

L+7: “Marry Me” is increasing by an average +22% in 18-49 rating (from a 1.35 to a 1.65) and 675,000 viewers overall (4.5 million to 5.2 million) going from L+SD to L+7. Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 135 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).

“About a Boy” (0.9/3 in 18-49, 2.9 million viewers overall from 9:30-10 p.m. ET) equaled its highest 18-49 rating since Dec. 2 (1.1) and generated its biggest overall audience since Dec. 9 (3.7 million). It was the third consecutive “About a Boy” to improve on the prior telecast in total viewer. “About a Boy” maintained or built on its 18-49 lead-in for a fourth straight telecast. L+3: “About a Boy” grew in L+3 vs. L+SD by +36% in 18-49 rating (0.92 to 1.25) and in total viewers by 855,000 persons (2.9 million to 3.7 million). L+7: “About a Boy” originals are increasing by an average +34% in 18-49 rating (from a 1.11 to a 1.49) and 1.1 million viewers overall (3.9 million to 5.0 million) going from L+SD to L+7.

“Chicago Fire” (1.6/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour in adults 18-49 and other key demos. “Chicago Fire’” has now ranked #1 or tied for #1 in 18-49 among the hour’s ABC-CBS-NBC dramas through 11 of 13 original telecasts so far this season. With its first original in three weeks, “Chicago Fire” was up +7% in 18-49 versus its prior first-run on Jan. 13 (1.5). L+3: “Chicago Fire” increased in L+3 vs. L+SD by +52% in 18-49 rating (1.62 to 2.47) and in total viewers by 2.8 million (6.5 million to 9.4 million). L+7: “Chicago Fire” first-runs have increased by an average +57% in 18-49 rating (from a 1.95 to a 3.07) and more than 3.5 million viewers overall (7.6 million to 11.2 million) going from L+SD to L+7.

Wednesday

“The Mysteries of Laura” (1.0/3 in 18-49, 6.4 million viewers overall from 8-9 p.m. ET), equaled its prior first-run episode in 18-49 rating (1.0 on Jan. 14) and grew by +4% in total viewers (6.4 million vs. 6.1 million). L+3: “Laura” grew in L+3 vs. L+SD by +28% in 18-49 rating (0.99 to 1.27) and in total viewers by 1.2 million persons (6.4 million to 7.6 million). L+7: “Laura” originals are growing by +30% in 18-49 rating (from a 1.37 to a 1.78) and 1.8 million viewers overall (8.3 million to 10.1 million) going from L+SD to L+7.

“Law & Order: SVU” (1.3/4 in 18-49, 6.2 million viewers overall from 9-10 p.m. ET) matched its prior first-run episode in adults 18-49(1.3 on Jan. 21) and built by +30% on this week’s 18-49 lead-in. L+3: “SVU” increased in L+3 vs. L+SD by +58% in 18-49 rating (1.34 to 2.12) and in total viewers by 2.2 million persons (6.2 million to 8.4 million). L+7: “SVU” originals this season are increasing by an average of +67% in 18-49 rating (from a 1.75 a 2.92) and more than 2.9 million viewers overall (7.8 million to 10.8 million) going from L+SD to L+7.

“Chicago P.D.” (1.6/5 in 18-49, 7.6 million viewers overall from 10-11 p.m. ET) matched its highest rating since Nov. 12 and delivered its biggest overall audience since that same date. “Chicago P.D.” built on its adult 18-49 lead-in from an original “SVU” for the fourth time in its last five opportunities, growing this week by a best-yet +23%. In the time period, “Chicago P.D.” ranked #1 among the ABC-CBS-NBC dramas in every key measure. “Chicago P.D.” has now finished #1 or tied for #1 among the ABC-CBS-NBC dramas in adults 18-49 with six of its last seven originals. L+3: “Chicago P.D.” grew in L+3 vs. L+SD by +57% in 18-49 rating (1.62 to 2.55) and in total viewers by 2.7 million persons (7.6 million to 10.3 million). L+7: “Chicago P.D.” originals are growing by an average of +70% in 18-49 rating (from a 1.61 to a 2.72) and 3.3 million viewers overall (7.2 million to 10.5 million) going from L+SD to L+7.

Thursday

An encore telecast of “The Blacklist” averaged a 1.0/3 in 18-49 and 5.1 million viewers overall from 8-9 p.m. ET.

The Thursday debut of “The Blacklist” (2.4/7 in 18-49, 10.1 million viewers overall from 9-10 p.m. ET) was the #1 drama of the night in total viewers, marking the first time NBC has aired the #1 Thursday drama in total viewers since April 2, 2009 (“ER” finale). It was the most-watched “Blacklist” since Sept. 29, during the season’s second week (10.5 million), excluding the show’s post-Super Bowl telecast.

“Blacklist” was NBC’s most-watched Thursday scripted series telecast in more than five years, since the “ER” finale (16.4 million viewers overall on April 2, 2009) and the network’s #1 Thursday drama-series telecast in 18-49 in more than five years (since “Southland” on April 23, 2009, 2.4). In the highly competitive time period, “Blacklist” ranked #1 in total viewers, men 18-49 and men 25-54.

“The Blacklist” retained 96% of its fall finale in 18-49 (2.5/8 in 18-49 from 10-11 p.m. on Monday, Nov. 10, 2014) and grew versus that fall finale in total viewers by +4% (10.1 million vs. 9.8 million viewers).  

“Blacklist” jumped +140% versus NBC’s 18-49 season average in the time period (2.4 vs. 1.0) and grew +174% versus NBC’s total-viewer season average in the hour (10.1 million vs. 3.7 million).

L+3: “The Blacklist” grew in L+3 vs. L+SD by +55% in 18-49 rating (2.38 to 3.69) and in total viewers by more than 4.2 million persons (10.1 million to 14.4 million). L+7: This season, “The Blacklist” has increased by an average +72% in 18-49 rating (from a 2.69 to a 4.63) and 6.3 million viewers overall (10.1 million to 16.4 million) going from L+SD to L+7.

The premiere of “Allegiance” (1.1/3 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET) grew +22% in total viewers versus NBC’s time-period average this season (5.0 million vs. 4.1 million). Excluding NFL football and “Peter Pan Live!,” “Allegiance” delivered NBC’s #2 total-viewership in the slot this season, behind only the prior week’s “Parenthood” series finale.

Friday

“Constantine” (0.8/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) equaled the previous week’s 0.8 rating in adults 18-49 and grew week to week by +14% or 0.1 of a point in men 18-49 (0.8 vs. 0.7). L+3: The prior week’s “Constantine” increased by +64% in 18-49 rating (from a 0.81 to a 1.33) and 1.2 million viewers overall (3.3 million to 4.5 million) going from L+SD to L+3. L+7: “Constantine” originals are increasing by an average of +76% in 18-49 rating (from a 0.96 to a 1.69) and more than 1.7 million viewers overall (3.4 million to 5.1 million) going from L+SD to L+7.

“Grimm” (1.2/4 in 18-49, 4.7 million viewers overall from 9-10 p.m. ET) finished within 0.1 of the prior week’s 1.3 in 18-49, which matched the show’s highest rating since “Grimm’s” Oct. 24 season premiere (1.4). L+3: The previous week’s “Grimm” grew by +76% in 18-49 rating (from a 1.26 to a 2.22) and 2.5 million viewers overall (4.9 million to 7.3 million) going from L+SD to L+3. That gain of 0.96 of a rating point in L+3 in 18-49 was the show’s biggest L+3 increase of the season, bumping the show up to its highest 18-49 rating (2.22) since Nov. 21. L+7: “Grimm” first-runs are growing by an average of +83% in 18-49 rating (from a 1.25 to a 2.29) and 2.7 million viewers overall (5.0 million to 7.7 million) going from L+SD to L+7.

“Dateline NBC” (1.1/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) increased versus the previous week’s total-viewer result (4.527 million vs. 4.525 million). In the 10:30 lead-in to local news, “Dateline” ranked #2 (and was the #1 newsmagazine) among ABC, CBS and NBC in adults 25-54 and adults 18-49. L+3: The prior week’s “Dateline” on Jan. 23 grew by +27% or 0.35 of a point in 18-49 rating (from a 1.17 to a 1.49) and 970,000 viewers overall (5.5 million to 5.5 million) going from L+SD to L+3. L+7: Friday’s “Dateline” is increasing by an average of +23% in 18-49 rating (from a 1.25 to a 1.54) and 871,000 viewers overall (6.4 million to 7.3 million) going from L+SD to L+7.

Saturday

“Dateline Saturday Night Mystery” (1.1/4 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) set a series record among its 26 telecasts this season and last in total viewers and delivered the show’s #2 18-49 rating ever, trailing only the Jan. 10 edition (1.2) that was boosted by a lead-in from an NFL playoff telecast. From its first half-hour to its fourth, “Dateline Saturday Night Mystery” grew by +75% in adult 18-49 rating (0.8 to 1.4), +73% in adults 25-54 (1.1 to 1.9) and +50% or more than 2.3 million persons in total viewers (4.6 million to 7.0 million).

“SNL Vintage” (1.0/4 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET with an encore of a Oct. 27, 1990 telecast hosted by Patrick Swayze with musical guest Mariah Carey) set season highs in 18-49 and total viewers for these 10 p.m. “SNL” encores. It’s also the most-watched among 53 “SNL” Saturday 10 p.m. encores over the past three seasons.

NBC finished #1 in primetime Saturday night in adults 18-49.

Sunday

“Dateline NBC” (0.9/3 in 18-49, 5.7 million viewers overall from 7-8 p.m. ET) grew from its first half-hour to its second by +38% in adults 18-49 (0.8 to 1.1) and +23% in adults 25-54 (1.3 to 1.6).

An encore telecast of “American Ninja Warrior: USA vs. the World” averaged a 0.6/2 in 18-49 and 2.4 million viewers overall from 8-11 p.m. ET. In men 18-34, “American Ninja Warrior” grew by 0.2 of a rating point from its first half-hour to its sixth (0.4 to 0.6).

WEEKLY AVERAGES

Average rating, share and audience in each category

ADULTS 18-49

CBS 2.6/8, 3.3 million

ABC 1.7/5, 2.1 million

Fox 1.5/5, 1.9 million

NBC 1.2/4, 1.5 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.4/9, 4.0 million

ABC 2.0/6, 2.4 million

Fox 1.8/5, 2.1 million

NBC 1.6/4, 1.9 million

CW 0.8/2, 0.9 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 4.0/11, 12.0 million

ABC 2.0/5, 6.0 million

NBC 1.7/5, 5.1 million

Fox 1.5/4, 4.5 million

CW 0.6/2, 1.8 million

Each rating point equals 2.95 million viewers

SEASON TO DATE

Average rating, share and audience in each category

ADULTS 18-49

NBC 2.8/9, 3.6 million

CBS 2.5/8, 3.1 million

ABC 2.1/7, 2.7 million

Fox 2.1/6, 2.6 million

CW 0.8/3, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.4/9, 4.1 million

CBS 3.4/9, 4.0 million

ABC 2.6/7, 3.1 million

Fox 2.4/6, 2.9 million

CW 0.9/2, 1.1 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.9/11, 11.7 million

NBC 3.2/9, 9.6 million

ABC 2.6/7, 7.7 million

Fox 2.1/5, 6.1 million

CW 0.7/2, 2.1 million

 

Each rating point equals 2.95 million viewers

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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