via press release:

Sí TV’s Original Comedy Series, Latino 101, Reaches New Rating and Total Audience Heights for Bi-Cultural Network

LOS ANGELES, Feb. 15, 2011– Sí TV (www.sitv.com) announced today that the second season of its original comedy series, Latino 101, has smashed its season one ratings and household delivery numbers since its season premiere on Jan. 7.

“The record-setting performances of this comedy series underscore the fact that Sí TV is the right network for the right audience at the right time,” said Rafe Oller, senior vice president of marketing, Sí TV. “The bi-cultural Latino market is exploding, and we are perfectly positioned to grow right along with it by offering programming that engages and entertains, such as Latino 101.”

The Latino 101 season two premiere on Jan. 7 generated a rating 94% above last season’s inaugural episode. Overall, the second season of Latino 101 has generated an increase of 48% in total viewing households over season one through the first four weeks. New episodes of Latino 101 air on Fridays at 9 PM ET/PT. (ratings source: Rentrak TV Essentials).

Latino 101 features more than 50 comedians and celebrities riffing on just about everything – sex, politics, family, religion, pop culture – all from a Latino POV.  This season’s commentators include Felipe Esparza (winner of 2010 Last Comic Standing on NBC), legendary entertainer Charo, Academy Award-nominated actor Edward James Olmos (Battlestar GalacticaMiami ViceSelena), actor Efren Ramirez(Napoleon Dynamite), basketball star Ron Artest (Los Angeles Lakers), comedian Lisa Guerrero (former Monday Night Football anchor), pop culture commentator Godfrey (VH1’s I Love the 70s, 80sZoolander), comedian Luenell (Borat, BET’s Comicview), rapper Prodigal Sunn (Wu-Tang’s Sunz of Man), comedian Jill Michele Melean (MADtvReno 911) and many more.

Latino 101 companion web site, http://www.sitv.com/latino-101, lets fans interact with their favorite Latino 101 talent and find out where they are performing next.

About Sí TV

Sí TV (www.sitv.com) is the first and only English-language television network for bi-cultural Latinos 18-49.

Bold. Culturally relevant. Dynamic. From lifestyle and comedy programming to music and movies, 70% of Sí TV’s programming slate consists of originals, all shot in high-definition.  Sí TV connects with bi-cultural Latinos across all platforms (TV, online, VOD, mobile), offering unique, high quality content that speaks to this audience.  Sí TV recently launched an HD channel, offering its signature shows such as reality/competition series Model Latina, pop culture comedy series Latino 101 and PastPort, which chronicles Latinos’ powerful journey of self discovery as they return to their homeland for the first time.

Sí TV is available on-air in major markets including Los Angeles, New York, Miami, Chicago and San Francisco / Bay Area. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS. Online, Sí TV can be found at SITV.COM and on its various digital partner sites. Sí TV programming is also available on VOD.

Posted by:TV By The Numbers

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