via press release:
TIGHTROPE LEGEND NIK WALLENDA HEADS TO CHICAGO FOR HIS NEXT LIVE EVENT FOR DISCOVERY CHANNEL
SKYSCRAPER LIVE WITH NIK WALLENDA will air live from Chicago in fall 2014
(NEW YORK, NY) – Discovery Channel announced today that Chicago is the destination for Nik Wallenda’s next live event, SKYSCRAPER LIVE WITH NIK WALLENDA. Wallenda, known as “The King of the High Wire,” will attempt to tightrope walk across the iconic Chicago skyline, as Discovery captures all of the excitement, live, in fall 2014.
“Discovery Channel delivers the most talked about live events in television,” said Eileen O’Neill, Group President, Discovery, Science and Velocity Networks. “I am excited the city of Chicago has been chosen for Nik’s next walk. It will be another epic live event for Discovery.”
“Chicago is home to the first skyscraper and has played host to countless world events, and this will be one for the history books,” said Chicago mayor Rahm Emanuel. “We are thrilled Nik Wallenda has chosen our great city with its iconic skyline as the site of his next walk.”
Discovery’s Skywire Live with Nik Wallenda in 2013 delivered 13 million total viewers P2+ for the walk portion, as Wallenda successfully walked across a tightrope, untethered, at 1,500 feet above the Little Colorado River in the Grand Canyon, a height greater than the Empire State Building. The special was the #1 live event on cable in 2013 and had the online world buzzing, breaking records for Discovery Channel and beyond, by generating 1.3 million Tweets that resulted in 1.22 billion potential impressions. Skywire Live with Nik Wallenda generated numerous trending topics with #skywire generating one million mentions for the day and the special holding seven of the trending topics worldwide.