via press release:
“STYLE POP” PREMIERES LIVE THURSDAY, JUNE 6 AT 8PM ET ON STYLE
“STYLE POP” EXPLORES LATEST TRENDS IN FASHION AND POP CULTURE WITH HOSTS JEANNIE MAI AND LOUISE ROE, BEGINNING LIVE THURSDAY, JUNE 6 AT 8PM ET/ TAPE DELAY PT ON STYLE
Viewers Interact Live with Hosts Each Week via Real-Time Polling Activations
LOS ANGELES – May 22, 2013 – Style Media premieres its first-ever live, weekly topical series “Style Pop” on Thursday, June 6 at 8:00 pm ET/tape delay PT. Hosted by style guru Jeannie Mai and fashion maven Louise Roe, this half-hour series will go behind the fashion lines and in front of the latest trends in fashion and pop culture. Every Thursday night, Mai and Roe’s undeniably chic filter and unpredictably playful banter will cover the products, personalities and trends that are driving the zeitgeist that week.
Real-time polling activations will offer viewers a unique second screen experience and a chance to voice their own opinions by interacting with the hosts throughout the show at StyleNetwork.com available from any device. Fans also will have special access to exclusive promo codes and curated shopping opportunities.
Each week, a rotating panel of fashion experts will join Mai and Roe to dish on all things buzzworthy. From topical and accessible style cues to the hottest trends in entertainment, to the most coveted tech gadgets and the latest in décor and food, no topic will be left uncovered.
Segments that style devotees can expect to see throughout the season include:
Top Popics: Mai and Roe are joined by a rotating panel of contributors for a fast-paced run-down of the hottest style stories of the week, giving their style savvy opinions and inviting the audience to play along.
Hate It or Date It: The male guest of the week reveals his opinions about the hottest and most outrageous trends, offering a unique peek into the looks guys really like – and those they don’t.
Shop of Shame: Who hasn’t done something they are not proud of in the name of fashion? From gnarly sample sale cat fights to extreme buyer’s remorse, viewers submit their wild shopping video confessions via stylenetwork.com, and Jeannie and Louise will highlight the craziest stories on-air.
Jeannie Mai is best known as the host of Style Network’s two-time Emmy Award-nominated makeover series “How Do I Look?” She served as the digital correspondent for the first season of the NBC reality competition series “Fashion Star.” For the past few years, Mai has co-hosted the Miss Universe and Miss USA pageants as well as the 2012 Golden Globe Awards preshow. As a fashion contributor, she frequently lends her expertise on shows such as OMG! Insider, Wendy Williams, The Doctors and E! News and is a recurring fashion correspondent on NBC’s “Today.” She has been featured in numerous publications, including Us Weekly, OK! Magazine, Life & Style, Allure, InStyle and Glamour.
Louise Roe is the host of NBC’s reality competition series “Fashion Star” as well as “Plain Jane,” a reality makeover show that currently airs on Style in the U.S. and in over 66 countries on MTV. She also is a designer and journalist who has contributed to and been featured in numerous publications, including Glamour where she served as Fashion Editor at Large, People.com (StyleWatch), Life & Style, UK’s Vogue.com, InStyle UK, Elle UK, Cosmopolitan UK, Lucky, Men’s Health UK, Huffington Post and StylistPick. In addition, she hosted the red carpet at both the Oscars and the Golden Globes for Access Hollywood in 2013, and the pre-Oscars show for ABC in 2012. Roe designs a successful shoes and accessories line for European online retailer, Stylistpick.com.
“Style Pop” is produced by Embassy Row. Michael Davies serves as executive producer. Sarah Weidman and Elaine Brooks are executive producers for Style.
About Style Media
Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 76 million cable and satellite subscribers and ranks among the top 10 fastest growing women’s cable networks in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Tia & Tamera,” “Jerseylicious,” “Giuliana & Bill,” “Big Rich Texas,” “XOX Betsey Johnson” and “Resale Royalty.” Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.
About Embassy Row
Embassy Row is a New York City-based television and digital production company dedicated to developing and acquiring original formats for television networks and online distribution in the U.S. and abroad. The company specializes in the genres of talk, games, competition, comedy, factual, food and sports and are pioneers in the areas of brand and social media integration. Recent credits include: Bravo’s “Watch What Happens Live,” Oxygen’s “The Glee Project” and AMC’s “The Talking Dead.” Embassy Row is a subsidiary of Sony Pictures Television.