via press release:
SUNDANCE CHANNEL AND SUBARU TEAM UP ON NEW PRODUCT INTEGRATION AND BRANDED ENTERTAINMENT CAMPAIGN FOR ORIGINAL SERIES “LUDO BITES AMERICA”
“Ludo Bites America” Premieres July 19th at 9:00PM
NEW YORK, NY – July XX, 2010 – Sundance Channel has teamed up with Subaru on an exclusive product integration and branded entertainment campaign tied to the network’s upcoming culinary-themed series, “Ludo Bites America.” In this series, rulebreaking restaurateurs, Ludo and Krissy Lefebvre, hit the road in their Subaru Outback to open their pop-up eatery for one-night culinary stands in cities across America. The campaign also includes exclusive content consisting of five vignettes tied to themes consistent with the qualities and values of the Subaru brand including, adventure, passion, discovery and social responsibility.
Each episode of the show is accompanied by a Sundance Channel produced vignette highlighting Subaru’s distinct and compelling brand features. In order to communicate Subaru’s “Greater Good” social responsibility initiative, the vignettes focus on green and community building trends. Topics include Pickling, Food Trucks, Molecular Gastronomy, and Grocery Store Restaurants. Alan Bethke, Director of Marketing, Subaru, explains, “The Sundance Channel campaign as a whole captures the way Subaru owners act and feel and what they care about— to them, travel is about more than the destination; it’s about the journey, the adventure, and the discoveries along the way.”
“In ‘Ludo Bites America,’ Ludo escapes the prototypical restaurant world and answers only to his own passion. Both Sundance Channel and Ludo complement Subaru and speak to the lifestyle and spirit of Subaru consumers as well as to the distinctive voice of their brand,” said Vanessa Benfield, senior vice president of Partnership Sales & Integrated Solutions, IFC and Sundance Channel. She continued, “We were able to create exclusive customized content that enhances Subaru’s overall media mix and delivers Sundance Channel’s upscale influential audience.”
The vignettes began airing on 6/21 and will be run on an exclusive break during the premiere of “Ludo Bites America” on July 19th at 9:00PM. They will continue to air through the seven week episode cycle (7/19-8/30) and will encore on an immediate seven week run (9/6-10/18).
Food Trends Vignettes (4 x :60)
Now that everyone has gone “green,” what’s next? Subaru continues to be a brand that embraces social responsibility just as Subaru owners are concerned about the greater whole of society. They do the right thing because it’s in their DNA. In this series, this year’s eating trends are explored with a food industry insider. Topics include Pickling, Food Trucks, Molecular Gastronomy, and Grocery Store Restaurants.
Little “Big” Journeys (1 x :90)
In this playful animated adventure, Ludo and Krissy reveal their back story and the evolution of their innovative business model. In their own words, they describe where they came from, how they met, their first pop-up restaurant, and how that became a breakthrough concept. Looking ahead, Ludo & Krissy share what’s on the horizon for themselves and for LudoBites. This vignette touches on Subaru themes of adventure, passion and discovery.
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About Sundance Channel
Sundance Channel is the destination for What’s Next, Now. Showcasing both today’s creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic, and emotionally immersive stories of Invention, Fashion, Film, Travel, Design, and Enterprise. Launched in 1996 and owned and operated by AMC Networks Inc, Sundance Channel provides perspectives dedicated to founder Robert Redford’s mission to celebrate creativity. sundancechannel.com
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming feed origination and distribution company.