via press release:
TBS’ MLB National League Division Series Coverage Up 11% Among Total Viewers Opening NLDS Telecasts Average 3.1 Million Total Viewers
TBS’ exclusive coverage of National League Division Series on Thursday, Oct. 3 – Pittsburgh vs. St. Louis and Los Angeles vs. Atlanta – averaged a 2.0 U.S. HH rating and 3.1 million total viewers, both up 11% compared with the first two NLDS telecasts last year – Washington/St. Louis and Cincinnati/San Francisco – which posted a 1.8 U.S. HH rating and 2.8 million total viewers.
Last night’s Pirates/Cardinals telecast averaged a 1.7 U.S. HH rating, up 6% over last year’s Nationals/Cardinals game (1.6 U.S. HH rating). This year’s Pirates/Cardinals game delivered 2.6 million total viewers, up 4% over an average of 2.5 million total viewers last year. TBS’ Los Angeles/Atlanta telecast averaged a 2.3 U.S. HH rating and 3.5 million total viewers, up 21% and 13% over an average of a 1.9 U.S. HH rating and 3.1 million total viewers for the Reds/Giants game in 2012.
The Pirates/Cardinals telecast peaked with a 1.9 HH rating from 7:45-8 p.m. ET, with the Dodgers/Braves game reaching a 2.9 from 9:13-9:30 p.m. Locally the Pirates/Cardinals game posted a 19.3 in St. Louis and 19.2 in Pittsburgh with Dodgers/Braves registering a 10.2 in Atlanta and an 8.4 in Los Angeles.
Thursday’s coverage of the 2013 MLB Division Series is up 5% in U.S. HH rating over the first day of last year’s Division Series, which averaged a 1.9 U.S. HH rating. The corresponding 3.1 million total viewers are even with last year.