via press release:

TeleFutura the #2 Spanish-language Network in Broadcast Primetime

For the Entire Week among Total Viewers 2+ for Third Consecutive Week

NPM Broadcast Prime Highlights Week of 02/22/10

•       For the third consecutive week, TeleFutura was #2 Spanish-language Network, beating Telemundo among Total Viewers 2+ (1.1 million viewers) for the entire week during broadcast prime.  Additionally, TeleFutura out-delivered Telemundo in overall primetime last week among Adults 18-49 (624,000) and Adults 18-34 (368,000).

•       TeleFutura once again out-delivered Telemundo on 4 out of 7 nights among Total Viewers 2+, Adults 18-49 and Adults 18-34 during broadcast prime last week.

•       TeleFutura continues to generate more nightly wins in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season over Telemundo among Total Viewers 2+ (56 nights vs. 17 nights), Adults 18-49 (47 nights vs. 20 nights) and Adults 18-34 (53 nights vs. 18 nights).

•       TeleFutura reports strong audience gains during broadcast prime in the current 2009/2010 Season versus the same period in the 2008/2009 Season while Telemundo shows audience declines among all key demographics, including Total Viewers 2+ (TFN +53% vs. TEL -12%), Adults 18-49 (TFN +52% vs. TEL -6%) and Adults 18-34 (TFN +55% vs. TEL -3%).

•       On Thursday, February 25, 2010, TeleFutura aired the two-hour special broadcast of “Buscando La Doble de Selena: La Gran Final” (Search for Selena’s Double) from 8:00pm-10:00pm:

•       Made TeleFutura the #2 Spanish-language network during the 8pm to 10pm daypart, beating Telemundo among all key demographics.

•       Attracted an impressive 1.9 million Total Viewers 2+, 1.0 million Adults 18-49,  over half a million Adults 18-34 (514,000) and 616,000 Persons 12-34, making it the highest-ranked entertainment special in the history of the network.

•       TeleFutura’s 10pm novela “Vecinos” (Neighbors) continues to out-deliver Telemundo’s “Sin T*T*S No Hay Paraiso,” in the hour by double-digit margins among all key demographics, including: Total Viewers 2+ (1.1 million vs. 659,000; +67% Adv.), Adults 18-49 (669,000 vs. 439,000; +52% Adv.), Adults 18-34 (378,000 vs. 276,000; +37% Adv.) and Persons 12-34 (442,000 vs. 333,000; +33% Adv.).

•       On Sunday, February 28, 2010, TeleFutura’s primetime programming, which included “FLM: Tecos vs. America” (6p-8p), “Rompiendo Los Limites” (8p-8:58p) and “Cine de las Estrellas: The Fast and the Furious Tokyo Drift” (8:58p-11p) beat Telemundo’s “Cine Millonario I: Fantastic Four” and “Cine Millonario II: Miami Vice“ among ALL key demographics that included Total Viewers 2+ (TF 1.1 million vs. TEL 697,000; +57% Adv.), Adults 18-49 (TF 670,000 vs. TEL 399,000; +68% Adv.) and Adults 18-34 (TF 425,000 vs. TEL 235,000; +81% Adv.).

Posted by:TV By The Numbers

blog comments powered by Disqus