via press release:

TELEFUTURA’S HIT SERIES ‘EL CAPO’ DELIVERS HIGHEST-RATED FINALE IN NETWORK’S HISTORY ATTRACTING A RECORD 2 MILLION TOTAL VIEWERS 2+,  1.3 MILLION ADULTS 18-49, 731,000 ADULTS 18-34 AND 833,000 PERSONS 12-34

TeleFutura Takes #2 Spanish-Language Network Spot in Spanish-Language Primetime on Wednesday Night, Beating Telemundo Across All Demos By Impressive Margins

TeleFutura Stations Beat All English-Language Broadcast Stations in the Time Period in Key Markets and Demos


MIAMI, FL, JUNE 4, 2010 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, has delivered yet another hit in primetime with the record-breaking finale of “El Capo” (M-F 7:00pm ET/PT, 6:00pm Central).  As the highest-rated series finale in the network’s history, the last episode of “El Capo” attracted an unprecedented 2.0 million Total Viewers 2+, 1.3 million Adults 18-49, 731,000 Adults 18-34 and 833,000 Persons 12-34,beating Telemundo’s performance by impressive margins in the time period across all demos. Based on its full-run, “El Capo” is currently TeleFutura’s highest-ranked novela or dramatic series of all-time in the history of the network.

TeleFutura’s “El Capo” Grand Finale

Wednesday, June 2, 2010

7:00pm-8:00pm Average Audience

DEMOGRAPHICS AUDIENCE
Total Viewers 2+ 2,027,000
Adults 18-49 1,293,000
Adults 18-34 731,000
Men 18-49 706,000
Women 18-49 587,000
Men 18-34 416,000
Women 18-34 315,000
Persons 12-34 833,000

In addition, “El Capo” beat Telemundo’s medical drama series “Corazón Abierto” head-on in the 7pm-8pm hour by significant margins across all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

TeleFutura vs. Telemundo

Wednesday, June 2, 2010

7:00pm-8:00pm  Average Audience

DEMOGRAPHICS TELEFUTURA’S “EL CAPO” TELEMUNDO’S “CORAZON ABIERTO” TFN % ADV.

VS. TEL

Total Viewers 2+ 2,027,000 235,000 Nearly 9x more
Adults 18-49 1,293,000 114,000 11x more
Adults 18-34 731,000 51,000 14x more
Men 18-49 706,000 30,000 23x more
Women 18-49 587,000 84,000 Nearly 7x more
Men 18-34 416,000 17,000 24x more
Women 18-34 315,000 34,000 9x more
Persons 12-34 833,000 61,000 Nearly 14x more

“El Capo”, along with the network’s successful franchise “Cine de las Estrellas” (Star Cinema) and the hit series “Las Muñecas de la Mafia” (The Mafia Dolls), helped TeleFutura solidify its position as America’s #2 Spanish-language network among key demos in Spanish-language primetime (7pm-11pm), surpassing Telemundo.

TeleFutura vs. Telemundo

Wednesday, June 2, 2010

Spanish-Language Primetime (7:00pm-11:00pm)  Average Audience

DEMOGRAPHICS TELEFUTURA TELEMUNDO TFN % ADV.

VS. TEL

Total Viewers 2+ 1,237,000 1,056,000 +17%
Adults 18-49 746,000 626,000 +19%
Adults 18-34 437,000 378,000 +16%
Males 18-49 431,000 252,000 +71%
Males 18-34 271,000 179,000 +51%
Persons 12-34 515,000 475,000 +8%

“We are extremely proud of last night’s record-breaking finale of ‘El Capo’,” said Bert Medina, senior vice president and operating manager, TeleFutura. “This historic performance, on the heels of our successful May Sweeps, underlines the momentum our network is experiencing as we enter an action-packed summer season that will bring our viewers the exciting new police-drama ‘Asuntos Internos’ (Internal Affairs), all the excitement of the FIFA World Cup™, the dramatic series based on a real-life story, ‘Regreso a la Guaca’ and later on the highly-anticipated premiere of the epic novela ‘India’; all great programming alternatives that deliver on our commitment to our viewers and advertising partners.”

Additional Network Highlights:

Last night’s successful series finale of “El Capo”…

  • Averaged more Adult 18-49 viewers (1.3 million) than Telemundo’s entire primetime line-up on this night:
    • Telemundo’s 7pm “Corazon Abierto” (114,000), 8pm “El Clon” (629,000), 9pm “Perro Amor” (585,000) and 10pm “¿Dónde Está Elisa?” (1.2 million).
  • In fact, “El Capo’s” finale beat every primetime novela finale (103 in total) on the Telemundo Network since 1992 among Adults 18-34 and Adults 18-49.

  • For the last two consecutive weeks, TeleFutura ranked as the #2 Spanish-language network during Spanish-language primetime (M-Sun 7pm-11pm), out-performing Telemundo among both Adults 18-49 (TF 641,000 vs. TEL 521,000; +23% ADV.) and Adults 18-34 (TF 398,000 vs. TEL 307,000; +30% ADV.).
  • Currently, “El Capo” is TeleFutura’s highest-ranked telecast in the 2009/2010 Season among Total Viewers 2+ and Adults 18-49.

  • TeleFutura also continues to generate more nightly wins over Telemundo in the current 52 week Season during Spanish-language primetime (M-Su 7pm-11pm) versus the same period in the 2008/2009 Season among Total Viewers 2+ (110 nights vs. 26 nights), Adults 18-49 (95 nights vs. 28 nights) and Adults 18-34 (87 nights vs. 25 nights).

Source: The Nielsen Company, NPM Tuesday, 06/02/2010, 7:00pm-11:00pm.  TeleFutura’s “El Capo” grand finale aired from 7:00pm-8:00pm. Top ranked primetime novela finale and of all-time for TeleFutura based on NHPM (01/14/2002-02/26/2006) and NPM (02/27/2006-06/02/2010); Telemundo based on NHPM (10/26/1992-01/1/29/2006) and NPM (01/30/2006-03/05/2010). 2009/2010 STD based on (09/21/2009-06/02/2010).  Live+SD.

Local Market Highlights:

  • TeleFutura beat Telemundo during the entire Spanish-language primetime block (7-11pm) in Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento among Total Viewers +2, Adults 18-49, Adults 18-34, Persons 12-34, Men 18-49 and Men 18-34.
  • In the 7-8pm time period TeleFutura stations beat Telemundo stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento among Total Viewers +2, Adults 18-49, Adults 18-34, Persons 12-34, Men 18-49 and Men 18-34
  • TeleFutura also beat all English-language broadcast stations in the 7-8pm time period with the finale  of “El Capo” in the following markets:
    • Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento
    • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix, San Francisco and Sacramento
    • Among Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
    • Among Men 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
    • Among Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Sacramento
  • Since LPM measurement began in New York, Miami, Dallas and Sacramento,  TeleFutura’s “El Capo” was the highest rated dramatic series finale in the stations’ history among Adults 18-49.
  • Additionally, all of last week (05/24-05/28) TeleFutura stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento beat Telemundo in the 7-8pm time period with “El Capo” among Total Viewers +2, Adults 18-49, Adults 18-34, Persons 12-34, Men 18-49 and Men 18-34.

Source: The Nielsen Company, NSI Ratings (05/24/10-05/28/10, 06/02/2010), “El Capo” aired from 7-8pm E/PT, 6-7pm Central. Live+SD.

Posted by:TV By The Numbers

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