via press release:


New Reality Series to Offer Winner Historic Opportunity to Compete in the MISS UNIVERSE® Pageant

NEW YORK—May 14, 2013—Telemundo Media, the number one producer of Spanish-language primetime programming, announced today the addition of the MISS LATINA USA™ competition to the slate of new programming to be unveiled at its annual Upfront presentation being held today at New York’s Frederick P. Rose Hall, home of Jazz At Lincoln Center. MISS LATINA USA™ is an exclusive new reality series where one talented, beautiful woman will compete to win the title of MISS LATINA USA™ and the once-in-a-lifetime chance to compete in the MISS UNIVERSE® pageant. Multi-city auditions will be held to select contestants based on poise, physical attributes and personality. Once chosen, the competitors will move in to a luxurious mansion where they will live together and undergo training by a team of talented experts in fields such as modeling, acting, fashion, nutrition and beauty. Contestants will compete in weekly eliminations until the remaining finalists compete in the gala challenge for the title of MISS LATINA USA™ and a ticket to the MISS UNIVERSE® pageant.

The new series represents the first time in the history of the MISS UNIVERSE® pageant that a U.S. contestant other than MISS USA® will be awarded the opportunity to participate in the MISS UNIVERSE® competition.

“It’s always great to be in business with Donald J. Trump and the MISS UNIVERSE® organization,” said Emilio Romano, President of Telemundo Media. “We are proud to be the Spanish-language home of MISS UNIVERSE®, the most prestigious beauty pageant in the world, which recognizes the beauty and talent of women from all over the world, including the crowning of numerous Latina pageant winners.”

“The MISS UNIVERSE® Organization has enjoyed a terrific partnership with Telemundo,” said Donald J. Trump, who co-owns the MISS UNIVERSE® Organization with NBCUniversal.  “The MISS UNIVERSE® pageant consistently delivers the highest ratings in the coveted Hispanic market and the MISS LATINA USA™ series puts a completely new twist on the competition.  It will undoubtedly draw big numbers and we look forward to forging an even bigger relationship with Telemundo over the years to come.”

The MISS LATINA USA™ series will join Telemundo’s existing slate of programming dedicated to the prestigious competition that includes:

MISS UNIVERSE®: Camino a la Corona

Telemundo gives viewers the opportunity to get to know the Latinas through exclusive interviews and access as they prepare to compete for the MISS UNIVERSE® crown. This show features interviews with the Hispanic competitors, getting up-close-and-personal with an inside look at the life of a beauty contestant.



Telemundo presents the glamour, beauty and achievements of more than 80 delegates, representing the most beautiful women in the world, 25% of whom come from Spanish-speaking countries. Annually, the MISS UNIVERSE® pageant selects well-rounded women who reflect the viewpoints, aspirations and achievements of today’s modern women. The delegates are judged in the classic categories of ball gown, swimsuit and personal interviews. Notable Latinos also participate in the show. Past shows have included Daisy Fuentes hosting with performances by Chayanne and judging by supermodel Elsa Benítez and Telemundo’s María Celeste Arrarás.




Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, WWW.TELEMUNDO.COM and WWW.MUN2.TV; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Posted by:TV By The Numbers

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