via press release:
TELEMUNDO STATION GROUP LAUNCHES NEW MULTICAST NETWORK, “TELEXITOS”
TeleXitos Offers Exciting New Viewing Experience with a Mix of Popular Action Adventure Television Series and Feature Films in Spanish
Local Television Veteran Barbara Alfonso Named Director of TeleXitos Network
MIRAMAR, FL – (December 1, 2014) – The Telemundo Station Group today announced the launch of TeleXitos, the exciting new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish. The new network will initially be available on the multicast channels of the Telemundo Station Group, which serves the largest Spanish-speaking markets in the United States, including Los Angeles, New York and Miami, and will later be available to local stations across the country.
The Telemundo Station Group also named local television veteran Barbara Alfonso as Director of the new TeleXitos network, with overall responsibility for programming, sales and digital operations of the multicast channel.
“We are excited to unveil TeleXitos – our exciting, new national network – to Spanish-language viewers all across the country. This expansion allows us to once again better serve our local communities with more programming that is relevant, exciting and of interest to them,” said Manuel Martinez, President, Telemundo Station Group. “I am also very proud to have Barbara Alfonso at the helm of TeleXitos to spearhead the rebirth of this network. Her extensive expertise in television and broadcasting will help TeleXitos become a must-watch network for viewers.”
TeleXitos will serve as a destination for viewers who want to watch their favorite blockbuster action and adventure television series and movies from the 1970s to 2000s in Spanish. Kicking off the launch of TeleXitos is the syndicated action hit series, Miami Vice. Other TeleXitos programming includes The A-Team, VIP, Ripley’s Believe It or Not, Xena, Hercules and Homicide: Life On The Streets. TeleXitos will also feature blockbuster movies such as Hulk, The Interpreter, The Musketeer and Van Helsing.
At launch, the network is expected to reach nearly 20 million total households, including more than 4.5 million Hispanic households across the country. TeleXitos will be programmed around the clock, complement existing Telemundo content and offer local Telemundo stations the opportunity to schedule daily blocks of time with local programming that is of interest to their viewers, like news, sports and special events.
“We have designed TeleXitos with our viewers’ interests at the center,” said Barbara Alfonso, Director, TeleXitos. “Our network’s programming ensures that our viewers not only have access to a mix of the greatest action television series and features films, but that they have access to them in Spanish. It is very exciting and humbling to be part of this new era of Spanish-language television the Telemundo Station Group is ushering in here in the United States.”
Alfonso’s career in the broadcast industry spans more than 25 years. Before being named Director of TeleXitos, she worked as the Manager for Programming and Community Marketing for NBC 6 South Florida / WTVJ from 2009 to 2014. She began her career in television at WTVJ in 1988, working in different roles of increasing responsibility.
Alfonso holds a bachelor’s degree in Human Resource Management and a master’s degree in Organizational Learning and Leadership from Barry University. She is a member of the Board of Governors for Suncoast Chapter of the National Academy of Television of Arts and Sciences (NATAS).
Viewers across 16 television markets will be able to watch TeleXitos programming on the multicast channels of their local Telemundo stations, which serve the nation’s top Hispanic markets. TeleXitos replaces Exitos, which aired popular novelas previously seen on the Telemundo Network.
The Telemundo stations that air TeleXitos include KVEA in Los Angeles, WNJU in New York, WSCV in Miami-Fort Lauderdale, KTMD in Houston, KXTX in Dallas-Fort Worth, WSNS in Chicago, KSTS in the San Francisco Bay Area, KVDA in San Antonio, KHRR in Phoenix, KTAZ in Tucson, KTLM in Harlingen, KNSO in Fresno, KDEN in Denver, WWSI in Philadelphia, WNEU in Boston and KBRL in Las Vegas. Moreover, viewers in West Palm Beach (FL) market will also be able to watch TeleXitos over-the-air or on Xfinity channel 229.