via press release:
|TELEMUNDO’S BROADCAST OF EL SALVADOR VS. MEXICO “RUMBO AL MUNDIAL” SOCCER MATCH DELIVERS 3.8 MILLION TOTAL VIEWERS, HIGHEST-RATED SPORTS EVENT SINCE 2009|
“El Salvador vs. Mexico” Ranked # 1 in Spanish-Language TV, Out-delivering Univision’s Mexico vs. Guyana Qualifier Match by 20% in Total Viewers
“Rumbo al Mundial” also ranked # 1 among adults 18-49 across all stations in Los Angeles, regardless of language, beating the NBA Championship Game on ABC
|MIAMI – June, 13 2012 – Telemundo’s “Rumbo al Mundial” Soccer World Cup Qualifier between El Salvador and Mexico (Tuesday, June 12 at 9:20 PM ET) delivered 3.8 million total viewers, according to Nielsen. Presented by internationally-acclaimed sportscaster Andrés Cantor and soccer expert Sammy Sadovnik, the game was the highest-rated sports event in Telemundo since 2009 and ranked # 1 in Spanish-language television, out-delivering Univision’s Mexican national team World Cup qualifier aired last Friday by 20% among total viewers.
“El Salvador vs. Mexico” delivered over 2.2 million adults 18-49, almost 1.2 million adults 18-34 and 1.4 million male 18-49 viewers; reaching a cumulative audience of more than 6.9 million (persons 2+).
“Rumbo al Mundial” also ranked # 1 among adults 18-49 across all stations in Los Angeles regardless of language, beating the NBA Championship Game on ABC. In Dallas, Houston, San Francisco and Denver the match was the highest-rated program in any Spanish-language network among adults 18-49.
Compared to the last “Rumbo al Mundial” match featuring Mexico and El Salvador aired by Telemundo in October of 2009, yesterday’s game showed a 14% growth in total viewers (3,834,000 vs. 3,368,000).
Deportes Telemundo properties include the exclusive Spanish-language rights to the London 2012 Olympic Games, a range of qualifying matches of the Mexican National Team, all matches played at home by Las Chivas de Guadalajara, Mexico’s most popular club team, and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.
Source: The Nielsen Company, NPM, Live+Same Day, 6/12/12; fast national cume 6/12/12, AA Reach projections based on 6+ minute qualifier. NSI, Live+Same Day, 6/12/12.