via press release:
TELEMUNDO’S BROADCAST OF “MISS UNIVERSE®” REACHES OVER 4.7 MILLION TOTAL VIEWERS
The Much Anticipated Beauty Pageant Becomes the Network’s Highest Rated “Miss Universe®” Broadcast in Telemundo’s History Among Total Viewers
MIAMI – January 26, 2015 – Last night’s broadcast of Telemundo’s “Miss Universe®” reached a cumulative audience of 4,796,000 (+106% vs. 2013) total viewers and 2,489,000 (+131% vs. 2013) adults 18-49, according to Nielsen. Hosted by television stars Raul Gonzalez and Rashel Diaz, the much anticipated beauty pageant averaged 2,271,000 (+88% vs. 2013), total viewers and 1,086,000 (+98% vs. 2013) adults 18-49. This year’s broadcast of “Miss Universe®” became Telemundo’s best performance of the show in its history among total viewers.
Locally, the world’s most famous beauty competition was the #1 Spanish-language program in its day part, in Los Angeles and New York among total viewers and adults 18-49, and ranked #1 regardless of language in Miami, in those same demos.
“Miss Universe®” was preceded by “Camino a la Corona,” presented by Guad Venegas and Jessica Carrillo, where viewers got a chance to know the Latina contestants before they competed for the crown. The one-hour special averaged 1,340,000 total viewers and 613,000 adults 18-49, and increase of +53% and +56%, respectively, vs. 2013.
On a digital front “Miss Universe®” was ranked #1 among Hispanic, prime-time programming based on tweets with over 150k tweets, according to Nielsen Social. “Miss Universo®” hashtag and keywords reached 251 million people, generating over 790 million impressions.
Source: Nielsen, NPM, 1/25/2015, Live+SD. Fast Program ratings. TEL Historical data (2003-present). Fast TA, 1/25/2015, reach based on a six-minute qualifier. NSI, 1/25/2015, Live+SD, preliminary overnight data, rank based on impressions among broadcast networks during 8-11 pm ET/PT daypart. Nielsen Social, Program Rankings – All Hispanic Networks/All Day Parts/ All Episode Types/ (1.25.15)