via press release:

La Reina del Sur Beats Univision, CBS, ABC and NBC

Maintaining Strong Momentum in Second Week

MIAMI – March 10, 2011 – Telemundo’s “La Reina del Sur” ranked #1 at 10pm across all broadcast networks on Tuesday, among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34, according to Nielsen national audience estimates. Delivering its best performance to date among Adults 18-34, the highly rated novela beat Univision, as well as English language broadcast networks CBS, ABC and NBC in the daypart.

“La Reina del Sur” delivered 2,854,000 total viewers (Persons 2+) and over 1.9 million (1,926,000) Adults 18-49 on Tuesday. This was the telenovela’s 2nd highest performance to date in the demo. “La Reina del Sur” has a two-day average among Adults 18-49 of 1,884,000 this week, +7% higher than last week’s performance of 1,756,000.

For Adults 18-34, “La Reina del Sur” reported its best performance to date with 1,132,000 viewers.

For the night’s prime time, Telemundo averaged 855,000 Adults 18-49. In March, Telemundo’s Monday-Friday primetime delivery of 877,000 is pacing +41% higher than February’s prime time average of 621,000 and +35% higher than March 2010 (650,000).

Source: The Nielsen Company, NPM, Live+SD. 3/8/11, strict daypart Mon-Fri 10p-11p for Univision. March’11 2/28/11-3/8/11, Feb’11 1/31/11-2/27/11, March’10 3/1/10-3/28/10, strict daypart Mon-Fri 7p-11p.


About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and and; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Posted by:TV By The Numbers

blog comments powered by Disqus