via press release:
TELEMUNDO’S PREMIOS TU MUNDO RANKS #1 IN SPANISH-LANGUAGE TV DELIVERING BEST-EVER PERFORMANCE WITH 2.4 MILLION TOTAL VIEWERS
The Fourth Edition of the Annual Show Ranked #1 in its Time Period in Los Angeles, New York and Miami, Among Adults 18-49, Regardless of Language
Ranked as the #1 Most Socially Engaging Program on Facebook Compared to all Primetime TV Programs Reaching a Total of 30 Million Users Worldwide
MIAMI – August 21, 2015 – Last night’s broadcast of TELEMUNDO’s 2015 “Premios Tu Mundo” ranked #1 in Spanish-language television and delivered its best-ever performance averaging 2,363,000 total viewers (+24% vs. 2014) and 1,159,000 adults 18-49 (+9% vs. 2014), according to Nielsen. The three hour show, hosted by the network’s Angelica Vale, Raul Gonzalez, Maria Elisa Camargo, Gabriel Porras, Rafael Amaya and Carmen Aub, and featuring top musical acts such as Paulina Rubio, J Balvin, Nicky Jam and Lucero, reached a cumulative audience of 5,309,000 total viewers and 2,764,000 adults 18-49, +29% and +24% vs. last year. Red carpet special “La Alfombra de Premios Tu Mundo” delivered its best performance to date with 1,463,000 total viewers, and also averaged 589,000 adults 18-49.
Locally, “Premios Tu Mundo” ranked as the #1 show in its time slot, regardless of language, among adults 18-49 in Los Angeles, New York and Miami; it also ranked #1 in its time slot in New York and Miami, among total viewers and #1 across Spanish-language stations in Los Angeles.
This year was the most successful “Premios Tu Mundo” on Digital and Social platforms. The star-studded awards show, ranked as the #1 most socially engaging program on Facebook compared to all US primetime TV programs that aired last night. Facebook posts promoting “Premios Tu Mundo” reached a total of 30 million users worldwide, generating 926k actions, becoming a worldwide trend, and growing +183% vs. 2014. Traffic for the show generated nearly 2.2 million page views, +664% vs. 2014, and 89k video streams, +87% vs. 2014. “Premios Tu Mundo” delivered its biggest activity across mobile platforms to date, generating 5.3 million page views, +158% vs. 2014, and 91k video streams, +169% vs. last year. Fans worldwide generated more than 10 million votes for their favorite actors, singers and TV moments, +78% vs. 2014.
Source: Nielsen NPM, L+SD, 8/20/15. Fast national cume based on 6 minute qualifier. Source: NSI, L+SD, 8/20/15, ranking based on preliminary Thurs 8-11pm ET/PT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Traffic from Adobe Analytics, US Only; July 23 – August 20, 2015; voting from Telescope. Shareablee, Facebook Insights, Instagram API, ListenFirst; Program rankings are based on ListenFirst DAR-TV and Twitter. ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).