via press release:
TELEMUNDO’S “SEÑORA ACERO” SECOND SEASON PREMIERE RANKS AS #1 SPANISH-LANGUAGE PRIMETIME PROGRAM AMONG ADULTS 18-49 AND ADULTS 18-34
The Super Series Premiere Ranked as the #1 Program in its Time Slot, Regardless of Language, in Los Angeles, Houston and Phoenix, Among Adults 18-49, and in Miami, Among Total Viewers and Adults 18-49, and was the #1 Spanish-language Program in San Francisco and Philadelphia Among Adults 18-49 and Total Viewers
First-ever Multi-platform Premiere Generated Over 20k Global Live Streams Across Periscope, YouTube and Telemundo.com
MIAMI – September 23, 2015 – TELEMUNDO’s highly-rated “Señora Acero” second season premiere ranks as the #1 Spanish-language primetime program among adults 18-49, averaging 1,410,000; it also averaged 2,434,000 total viewers, according to Nielsen. Starring Blanca Soto, the Super Series reached a cumulative audience of 1,763,000 adults 18-49 and 3,093,000 total viewers on premiere night. The premiere increased +11% (1,270,000) among adults 18-49, and +15% among total viewers, vs. season one premiere, respectively. Additionally, “Señora Acero” was the #1 Spanish-language primetime program among adults 18-34, averaging 710,000; it also outperformed ABC’s “Dancing with the Stars” and CBS’ “Limitless,” during the 10pm hour, among adults 18-34. “Señora Acero” illustrates the innovative concept of the TELEMUNDO SUPER SERIES – faster paced, action-packed and shorter scripted drama series designed to return for multiple seasons, placing Telemundo at the forefront of Spanish-language television in the United States.
Locally, in its time slot, “Señora Acero” ranked as the #1 program among adults 18-49, regardless of language, in Los Angeles, Houston and Phoenix; and in Miami among adults 18-49 and total viewers. The premiere also ranked as the #1 Spanish-language program in its time slot among adults 18-49 and total viewers, in San Francisco and Philadelphia.
On the digital front, promotion for the “Señora Acero” premiere reached 8.1 million global Facebook users. It was the #1 most social show on Facebook among Hispanic networks, triggering a total of over 100k user engagements, +31% vs. season one, and ranked #1 in primetime shows among Hispanic networks with over 6k tweets, +12% vs. season one. TELEMUNDO’s first-ever live stream of a premiere, generated over 20k global livestreams across Periscope, YouTube and Telemundo.com.
As season two begins, Sara Aguilar (Blanca Soto) has been in jail for five years without a sentence when an attack on her teenage son, Salvador (Michel Duval), leaves her determined to escape. The attempt ends in tragedy and a 25-year jail term. Fate has other plans, however, and Sara’s best friend Aracely (Litzy), discovers a key piece of evidence that can set Sara free. From that moment on, her enemies will have to reckon with the fury of Señora Acero.
Produced for Telemundo Studios by Argos Televisión, “Señora Acero” was written by Roberto Stopello (“La Reina del Sur”) and directed by Miguel Varoni (“Señora Acero” season one) and Carlos Villegas (“El Señor de los Cielos”). Joshua Mintz and Mariana Iskandarani (“El Señor de los Cielos”) serve as executive producers.
Source: NPM, L+SD, 9/22/15, reach based on NPM fast program cume, 6+ min qualifier. NSI, L+SD, 9/22/15, ranking based on preliminary 10-11pm ET/PT, 9-10pm CT/MT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; 9/22/15; ListenFirst Media, US Only, 9/22/15; Shareablee; Periscope API, Youtube Analytics.