via press release:
TELEMUNDO’S THIRD ANNUAL PREMIOS TU MUNDO (YOUR WORLD AWARDS) RANKS AS NETWORK’S #1 PRIMETIME ENTERTAINMENT SPECIAL THIS SEASON AMONG ADULTS 18-49
Telemundo’s Premios Tu Mundo Reached Over 4.1 Million Total Viewers
The star-studded celebration of Latino pop culture Ranked #1 in New York and Miami, Regardless of Language, Among Adults 18-49
Miami, FL – August 22, 2014 – Last night’s broadcast of Telemundo’s third annual Premios Tu Mundo (Your World Awards) ranked as the network’s #1 primetime entertainment special this season averaging nearly 1.1 million adults 18-49 and 1.9 million total viewers, according to Nielsen. The awards show, hosted by Gaby Espino and Aaron Diaz, featured top musical acts such as Lucero, Juanes, Los Tucanes de Tijuana, and David Bisbal, reached a cumulative audience of 4.12 million total viewers and 2.23 million adults 18-49. The awards show also ranked #1 in New York and Miami, regardless of language among adults 18-49. The awards show, which aired live from the American Airlines Arena in Miami, Florida was preceded by the star-studded blue carpet pre-show “La Alfombra de Premios Tu Mundo,” which delivered its best performance ever averaging 1.38 million total viewers and 751,000 adults 18-49.
Premios Tu Mundo ranked as the #1 Hispanic Social TV Show among broadcast and cable networks according to Nielsen Social, registering 1.5 million impressions on Twitter during the telecast, and beating out other major awards shows that aired over the last year in terms of engagement (Tweets per Unique Authors), including the Premios Lo Nuestro 2014, 86thAcademy Awards, 40thAnnual People’s Choice Awards and the 2013 MTV Video Music Awards. Additionally, Premios Tu Mundo became a worldwide trending topic on Facebook and Twitter and #PremiosTuMundo registered over 633,000 hashtag instances across all platforms.
Telemundo continued to forge its reputation for innovative, cutting edge initiatives, which enhanced the social media experience of the show. Telemundo brought in key influencers from major social media outlets, including Facebook, Twitter, Instagram, YouTube and others, to create customized content throughout the show. Other social media promotional features included the Vine Cam which delivered a 360-degree first-look of the star arrivals on the blue carpet; a “Digital Backstage Lounge,” featuring interactive social media stations to provide extended behind-the-scenes content from the rehearsals and main show; and Twitter Mirrors, positioned in the backstage and press room areas, giving talent the opportunity to interact and provide a “behind-the-scenes” perspective. In a first-ever initiative, tweets by both fans and talent were featured live on-air via remote control. In addition, Telemundo launched its first Twitter Amplify campaign reaching U.S. Hispanic social media fans through highly targeted branded content. Capping off the night was the “Favorito De La Noche” award, which was awarded to Kevin Ortiz who received the most tweets in support from the viewers.
Source: Nielsen, NPM Live+SD, fast national ratings and fast national cume, 8/21/14. NSI, Live+SD, 8/21/14, 9-11pm ranking based on A18-49 impressions. SocialGuide, All Networks/ All Day Parts/ All Programs, Excluding Sports/ All Episodes (August 21, 2014). Adobe Social.