via press release:
TELEMUNDO’S “TIERRA DE REYES” REACHED 2.16 MILLION TOTAL VIEWERS AND 1.2 MILLION ADULTS 18 TO 49 ON PREMIERE NIGHT
MIAMI – December 3, 2014 – Telemundo’s latest production “Tierra de Reyes” (Land of Honor) reached a cumulative audience of 2,161,000 total viewers and 1,206,000 adults 18 to 49 on premiere night, according to Nielsen. Starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, alongside Fabián Ríos and Sonya Smith as “Cayetana,” the premiere averaged 1,226,000 total viewers and 612,000 adults 18 to 49. “Tierra de Reyes” garnered a 10% growth in its time slot versus the last four weeks among adults 18-49 (612k vs. 558k). Locally, the novela ranked #1, among Spanish-language networks in its time slot, in Miami and Philadelphia, among adults 18-49.
“Tierra de Reyes” was the #1 most social primetime show among Hispanic networks, in terms of unique authors and tweets, according to Nielsen Social. Facebook posts promoting the premiere reached over 1.4 million people.
The original production tells the story of three brothers who seek revenge on the family they hold responsible for the tragic and mysterious death of their younger sister. Arturo (Aarón Díaz), Flavio (Gonzalo García Vivanco) and Samuel Reyes (Christian de la Campa), are three brothers who in search for the truth, decide to win the hearts of the beautiful daughters of wealthy hacienda owner Ignacio Del Junco (Ricardo Chavez), the man they suspect of causing their sister’s death. As fate would have it, however, they become victims of their own trap, falling in love with their enemies, Sofía (Ana Lorena Sánchez), Irina (Kimberly Dos Ramos) and Andrea (Scarlet Gruber).
Source: NPM, Live+SD, 12/2/14; fast national cume based on 6 minute qualifier. NSI, Live+SD, ranking based on impressions for 9-10 pm ET among TEL, UNI, UMA, AZA, ETV & MFX. Nielsen Social – Program Rankings, Hispanic/ Primetime/ All Episodes/ Drama Series December 2, 2014, Facebook Insights