via press release:
“THE GOOD WITCH’S FAMILY” CAPTURES AUDIENCES WITH 2.2 HH RTG
Hallmark Channel’s Highest-Rated Telecast of 2011
“The Good Witch’s Family” cast a spell with its Saturday, October 29th world premiere on Hallmark Channel as more than 3.5 million unduplicated viewers tuned-in to watch good triumph over evil. Scaring up a 2.2 HH rating with 1,935,000 households, it was the highest-rated telecast for the network to-date this year. It also ranked as the #1 rated ad-supported cable movie of the day and the #2 movie of the week.
In the fourth installment of Hallmark Channel’s highest-rated and longest-running original movie series, “The Good Witch’s Family” continued the ratings success as the #2 movie of the day and 4th highest telecast of the day among its key demo (W25-54), respectively. In the 9-11pm time period, “The Good Witch’s Family” placed in the top 10 for HH and key demo ratings, including #2 in HH (2.2 rtg) and #2 in W25-54 (1.1 rtg). The movie also ranked in the top 10 for HH and demo delivery, elevating Hallmark Channel to be the 3rd highest cable network in Prime Time for the day among HH (2.1 HH rtg) and the 4th highest rated Prime Time cable network among its key demo.
Starring Catherine Bell, Chris Potter (“Heartland”) and Sarah Power (“Saw V”), “The Good Witch’s Family” picks up with Cassandra “Cassie” Nightingale (Bell) settling into her marriage with Middleton Police Chief Jake Russell (Potter). Cassie soon learns that not all good things last forever as evil, in the form of her long-lost cousin Abigail (Power), blows into town. As friction in her once-happy marriage grows and her family starts to unravel, Abigail’s diabolical “double, double, toil and trouble” is the pinnacle of Cassie’s misery. What’s a good witch to do?
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top tier program service is distributed through approximately 5,492 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation’s leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of “The Martha Stewart Show”, which anchors the channel’s daytime original programming block. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.