The Muppets

via press release:

“The Muppets” Opens as Tuesday’s No. 1 New Series in Adults 18-49,

Delivering a 2-Year High for ABC in the Time Period


ABC’s “Fresh Off the Boat” Equals a Tuesday High in Adults 18-49

and Builds on Its February Premiere on the Night by 12%


“DWTS” Generates 4-Month Highs for ABC in Its 2-Hour Time Slot


Tuesday Night (09/22/15) — ABC Total Viewer and Adult 18-49 Projections

“The Muppets”: L3 = 12.3 million/3.8 rating and L7 = 13.0 million/3.9 rating

“Fresh Off the Boat”: L3 = 8.1 million/2.4 rating, L7 = 8.7 million/2.5 rating and MP+35 = 3.0 rating

“DWTS”:  L3 = 10.8 million/1.7 rating, L7 = 11.1 million/1.8 rating and MP+35 = 1.9 rating


Live + Same Day Results:


“The Muppets” (8:00-8:30 p.m. – 8.9 million and 2.8/10 in AD18-49): 

Self-starting at 8:00 p.m. without a network lead-in, ABC’s “The Muppets” opened as the season’s No. 2 new show in Adults 18-49 (2.8/10) – behind only Monday’s big “Blindspot” premiere out of “The Voice” – pacing well ahead of its Tuesday series debut competition, with a 75% advantage over Fox’s 2-hour “Scream Queens” (1.6/5 from 8:00-10:00 p.m.) and 56% over CBS’ “Limitless” (1.8/6 from 10:00-11:00 p.m.).  It was the 2nd-highest-rated TV show of the night in Adults 18-49 while beating “The Voice” as Tuesday’s No. 1 TV show in Men 18-34 (1.6/8) and Kids 2-11 (2.2/9).


·       “The Muppets” topped ABC’s year-ago comedy debut in the half-hour by 4.0 million viewers and 100% in Adults 18-49 (4.9 million and a 1.4/5 in AD18-49 for “Selfie” on 9/30/14). The new show scored ABC’s best Adult 18-49 rating in the half-hour in nearly 2 years – since 10/15/13.


·       In Adults 18-49, “The Muppets” was the highest-rated fall comedy debut in 1 year – since ABC’s “black-ish” debuted as the No. 1 new comedy last fall out of “Modern Family” on 9/24/14. In addition among viewers and young adults, “The Muppets” was ABC’s biggest series debut since “How to Get Away with Murder” on 9/25/14.


“Fresh Off the Boat” (8:30-9:00 p.m. – 6.1 million and 1.9/7 in AD18-49):

At 8:30 p.m., ABC’s second-season premiere of “Fresh Off the Boat” matched its highest-ever Tuesday delivery in Adults 18-49 (1.9/7). “Fresh Off the Boat” was up from its Tuesday premiere in February by 12% in Adults 18-49 (1.7/6 on 2/10/15) and topped ABC’s year-ago comedy debut in the half-hour by 46% (1.3/4 for “Manhattan Love Story” on 9/30/14).


“Dancing with the Stars” (9:00-11:00 p.m. – 9.5 million and 1.5/5 in AD18-49): 

From 9:00-11:00 p.m., ABC’s “Dancing with the Stars” took second in its 2-hour time slot among Total Viewers (9.5 million), topping NBC’s Tuesday premiere of “The Voice”/“Best Time with Neil Patrick Harris” (9.4 million). 


·       In Total Viewers and Adults 18-49, “DWTS” delivered 4-month highs for ABC in the 2-hour time period with non-sports programming – since 5/19/15.


A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience


Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.






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Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 09/22/15.

Posted by:TV By The Numbers

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