via press release:
Editor’s Note (from CBS): With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.
THE NCIS TEAMS LEAD CBS TO A TUESDAY WIN IN VIEWERS AND ADULTS 25-54
“NCIS” Returns with a Time Period Win in Viewers (Nearly 19 Million)
and Adults 25-54
“NCIS: Los Angeles” Begins its Second Season with Nearly 16 Million Viewers
“NCIS” and “NCIS: Los Angeles” Both Post Huge Increases from Their
A Special 10:00 PM “NCIS: Los Angeles” Places First in Viewers, Adults 18-49 and Adults 25-54
CBS Sweeps 10:00 PM Time Period for Second Consecutive Night
CBS won the first Tuesday of the new season in viewers and adults 25-54 behind the time period-winning season premiere of NCIS and the season premiere of NCIS: LOS ANGELES followed by a special 10:00 PM broadcast of the sophomore drama, which placed first in all key measures, according to Nielsen preliminary live plus same day ratings for Sept. 21.
At 8:00 PM, NCIS (P) was first in households (11.5/18), viewers (18.92m) and adults 25-54 (5.6/14) and second in adults 18-49 (3.9/11). Compared to last May’s season finale, NCIS was up +15% in households (from 10.0/16), +22% in adults 25-54 (from 4.6/12), +18% in adults 18-49 (from 3.3/10) and added +2.61m viewers (from 16.31m, +16%).
At 9:00 PM, NCIS: LOS ANGELES (P) was second in households (9.6/15), viewers (15.68m), adults 25-54 (4.7/11) and adults 18-49 (3.4/09). Compared to last May’s season finale, NCIS: LOS ANGELES was up +16% in households (from 8.3/13), +24% in adults 25-54 (from 3.8/09), +26% in adults 18-49 (from 2.7/07) and added +2.45m viewers (from 13.23m, +19%).
At 10:00 PM, a special NCIS: LOS ANGELES (S) was first in households (8.5/14), viewers (13.60m), adults 25-54 (4.1/11) and adults 18-49 (3.0/08). CBS has now swept the 10:00-11:00 PM time slot in viewers and key demos for the second consecutive night.
For the night, CBS was first in households (9.9/16), viewers (16.07m), adults 25-54 (4.8/12) and second in adults 18-49 (3.4/09).
CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS
Estimated Increases in Viewers and Adults 18-49 Versus Live Plus
Same Day Results
Viewer Lift Live +7 A18-49 Lift Live +7
NCIS +2.58m 21.50m +0.9 4.8
NCIS: Los Angeles +1.77m 17.46m +0.4 3.8
NCIS: Los Angeles (S) +1.54m 15.13m +0.4 3.4