via press release:
THE STYLE NETWORK SETS ITS DESIGN ON SEASON 12 OF FASHION FORWARD SERIES “HOW DO I LOOK?” TO PREMIERE SATURDAY, APRIL 2
Hosted by Celebrity Stylist and Fashion Guru Jeannie Mai, Emmy(R)-Nominated Fashion Intervention Series to Showcase 20 Original Episodes
Los Angeles, March 17, 2011 – The Style Network is adding to its collection an order for a 12th season of popular fashion intervention series “How Do I Look?” Host and fashion expert Jeannie Mai will return to advise the stylistically-challenged from all over the country in 20 all-new one-hour episodes. The new season will transform fashion disasters to fashionistas with all kinds of exciting surprises, including a grand wedding reveal, a high school reunion makeover and an impromptu celebrity appearance. “How Do I Look?” returns for an all-new season Saturday, April 2 at 8:00PM ET/PT. The announcement was made today by Salaam Coleman Smith, President, The Style Network.
“‘How Do I Look?’ continues to transform and inspire our audience by using style and fashion to empower women,” said Coleman Smith. “The network’s ‘Before Meets After’ brand is truly exemplified in this series as it focuses on boosting women’s confidence and helps them make positive changes in their lives.”
Filled with “How Do I Look?” firsts, the new season will feature one bride’s makeover who will debut her new look to her fianc?, family and friends in a special wedding reveal. Another victim plans to attend her 10 year reunion in the same outfit she wore in high school, so Jeannie and the team of experts help update and revamp her style to impress her friends — and foes. The show also treats a lucky fan to a surprise visit from her favorite celebrity musician after her outdated 80’s rock band attire gets a much needed “make under.”
Each episode, Jeannie meets with the fashion victim for a candid interview about her inadequate sense of style. Now confronted with the hard truth, the victim’s wardrobe is submitted as evidence where Jeannie directs the family and friends – or accomplices – to single out the clothing items that they find exceptionally appalling, and Jeannie disposes of them through the “Ewww Tube” which vacuums clothes up through the ceiling and out of her life forever. Following the tough love demonstration, the accomplices and stylist hit the shops to create their own distinct wardrobe collection for the victim’s consideration. Without knowing which family member or friend pulled together the choices, the walking fashion disaster discovers a new appreciation for clothes as they choose their favorite outfits from each of the mystery collections.
With a new look, new hair, new make-up and renewed confidence, the victim comes to Los Angeles for her grand reveal on stage at the vibrant Hollywood & Highland(R) complex. Before an eager audience that includes Jeannie, the accomplices and other friends and family, the transformed fashionista guesses who chose their winning look and is treated with a special gift to keep on the right style track.
An experienced makeup artist and fashion expert, Jeannie Mai brings her exuberant personality and unbridled talent to The Style Network as host of “How Do I Look?” After successfully launching her career as a trend-setting stylist with a roster of clients that includes Christina Aguilera, Alicia Keys and Rosario Dawson, currently she can also be seen as a frequent fashion correspondent on “E! News.”
“How Do I Look?” is produced by The Style Network with Renee Simon serving as VP, Current Programming, Taylor Hennessy serving as Associate Director, Current Programming and Riaz Patel serving as Executive Producer.
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women’s networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Ruby,” “Giuliana & Bill,” “Clean House,” “Jerseylicious,” “Kimora: Life in the Fab Lane,” “How Do I Look?” “The Dish” and “Whose Wedding is it Anyway?” The Style Network is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.