The Tonight Show Jimmy Fallon Premiere

via press note:

Tuesday Late-Night Metered-Market Results:
  • Night two of “The Tonight Show Starring Jimmy Fallon” continued to deliver strong sampling at the show’s special midnight start time following late local news and NBC’s coverage of the Sochi Winter Olympics.
  • Tuesday’s “Tonight” averaged a 5.3 rating, 15 share in household results from the 56 local markets metered by Nielsen Media Research.
  • That made it “Tonight’s” biggest Tuesday in metered-market households in seven years (since Feb. 13, 2007, 5.3)
  • Despite its later start time, “Tonight” topped the combined rating of CBS’s “Late Show with David Letterman” (2.2/5) and ABC’s “Jimmy Kimmel Live” (1.9/5) by 29% (5.3 vs. a combined 4.1).
  • Night two of “The Tonight Show Starring Jimmy Fallon” retained 75% of the show’s night-one rating in metered-market households (5.3 vs. 7.1), up from a 70% retention for night two of “The Tonight Show with Conan O’Brien” (5.0 on June 2, 2009 vs. 7.1 on June 1, 2009).
  • Tuesday’s telecast is up versus “Tonight’s” season-to-date average in the metered markets by +83% (5.3 vs. 2.9).
  • In the 25 markets with Local People Meters, the premiere of “The Tonight Show Starring Jimmy Fallon” also generated solid sampling, averaging a 2.3 rating, 12 share in adults 18-49.  The 2.3 doubles the combined ratings of “Late Show” (0.5) and “Kimmel” (0.6), despite “Tonight’s” later start time.
Detailed Results in Late-Night Metered Markets Monday night:
  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 5.3 rating, 15 share from midnight-1 a.m. ET; CBS’s “Late Show with David Letterman,” 2.2/5, and ABC’s “Jimmy Kimmel Live,” 1.9/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 2.3/12 at midnight; “Late Show,” 0.5/2, and “Jimmy Kimmel Live,” 0.6/3.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, CBS’s “Late Late Show with Craig Ferguson” averaged a 1.0/3 in metered-market households and a 0.2/2  in 18-49 in the Local People Meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Posted by:TV By The Numbers

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