The Tonight Show Jimmy Fallon Premiere

via press release:

Wednesday Late-Night “Fast Official” Results:
  • “The Tonight Show Starring Jimmy Fallon” continues to attract strong sampling at the show’s special midnight start time following late local news and NBC’s coverage of the Sochi Winter Olympics, with last night’s telecast virtually matching the Tuesday edition in total viewers and generating a night-to-night gain in adults 18-49.
  • Wednesday’s “Tonight” averaged a 2.4 rating in adults 18-49 and 7.274 million viewers overall, according to  fast-official “live plus same day” ratings from Nielsen Media Research.  The 2.4 rating is up 4% versus the 2.3 for the prior night and the 7.274 million viewers represents a retention of 99% of Tuesday’s 7.366 million.
  • It’s the best Wednesday 18-49 rating for “Tonight” in nine years (since Dec. 8, 2004, 2.5) and largest total-viewer audience for a Wednesday “Tonight” in 10 years (since Feb. 2, 2004, 7.699 million).
  • Wednesday’s telecast is up 81% versus “Tonight’s” season-to-date average in total viewers (7.274 million vs. 4.011 million, L+SD through Feb. 9).  Note that “Tonight” has been delivering one of its strongest seasons in years and was up 15% season to date in total viewers through Feb. 9 (4.011 million vs. 3.473 million, “live plus same day”).
  • Despite its later start time, the Feb. 19 “Tonight Show” outperformed the combined results in total viewers of  CBS’s “Late Show with David Letterman” (2.746 million) and ABC’s “Jimmy Kimmel Live” (1.922) by 56% (7.274 million vs. a combined 4.668 million).  In adults 18-49, “Tonight’s” 2.4 rating more than doubled the combined results of “Late Show” (0.6) and “Kimmel” (0.5).
  • Wednesday’s “Tonight Show” featured Bradley Cooper and musical guest Tim McGraw, while Thursday’s telecast is scheduled to include First Lady Michelle Obama, Will Ferrell and musical guest Arcade Fire.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Posted by:TV By The Numbers

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