via press note:
Last night, THE VAMPIRE DIARIES beat both ABC and NBC in the hour in A18-34, W18-34, and A18-49.
It was TVD’s most watched episode (2.84M) since February (2/21/13), and its best A18-49 rating since March (3/21).
Week to week, TVD was up 33% in total viewers, 18% in A18-34 (1.3/5), 30% in A18-49 and 6% in W18-34 (1.8/6).
The series premiere of REIGN gave The CW its second best performance in the Thursday 9-10pm time period in a year in total viewers (2M), W18-34 (1.0/3) and A18-49 (0.8/2) (10/11/12, the series premiere of BEAUTY AND THE BEAST, which aired opposite the Vice Presidential Debate on the other broadcast networks), and since Nov. 2012 in A18-34 (0.7/2), behind only the special airing of THE ORIGINALS in the time period.
REIGN improved on last season’s time period average in total viewers and all key demos, +25% in total viewers, +40% in A18-34, +43% in W18-34, and +33% in A18-49.
In DVR viewing last week, THE VAMPIRE DIARIES grew 46% in total viewers in L+3 vs. L+SD ratings, 49% in A18-34, 56% in A18-49, and 53% in W18-34.