via CW press release: updated based on final national Nielsen ratings:


VAMPIRE Ties For First Place in Time Period in Women 18-34, Earns First Place Finishes in Teens and Female Teens, With 173% Year-To-Year Growth in F-Teens

THE VAMPIRE DIARIES Up 108% Year-To-Year in The CW’s Target Demographic of Women 18-34

VAMPIRE and SUPERNATURAL Make It Another Killer Thursday For The CW With Double-Digit Year-To-Year Growth Across Key Demos

SUPERNATURAL Up Year-To-Year in Adults and Women 18-34

October 9, 2009 (Burbank, CA) – THE VAMPIRE DIARIES surged to first place finishes in women 18-34 (tie), female teen and teens according to final live plus same day Nielsen ratings for Thursday, Oct. 8, 2009.

THE VAMPIRE DIARIES soared to 108% year-to-year growth in The CW’s target demographic, women 18-34, with a 2.7/8, good for a first place tie in the time period against stellar competition.  VAMPIRE also wooed more female teens than any other show on television last night with a 3.0/12, an absolutely batty 173% increase from the time period a year ago.  The show also ranked first in its time period with total teens (2.1/8).  Additionally TVD grew 27% year-to-year in adults 18-34 with a 1.9/6 and 69% in women 18-49 with a 2.2/6.  The show also equaled its total viewer number from a week ago of 3.5M.   VAMPIRE was also up 6% week-to-week in adults 18-34 and flat week-to-week in women 18-34.

THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive  year-to-year growth across all demos including 67% in women 18-34 (2.0/6), 46% in female teens (1.9/7), 14% in adults 18-34 (1.6/5) and 31% in women 18-49 (1.7/4).

SUPERNATURAL grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).

Posted by:TV By The Numbers

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