the-voice-150223

via press release:

‘VOICE’ IS UP +21% VS. FALL FINALE, ‘NIGHT SHIFT’ RETURNS +36% VS. ITS SEASON-ONE FINALE

 

‘THE VOICE’ DOMINATES MONDAY, IS THE #1 SHOW OF THE NIGHT ON THE BIG 4 BY A +48% MARGIN IN 18-49, +29% IN TOTAL VIEWERS

 

NBC WINS MONDAY IN 18-49 AND TOTAL VIEWERS, AS ‘THE VOICE’ DELIVERS ITS MOST-WATCHED MONDAY TELECAST SINCE MARCH 10, 2014

 

“The Voice” (4.0/11 in 18-49, 13.6 million viewers overall from 8-10 p.m. ET):

  • Returned up +21% versus its fall finale (4.0 vs. 3.3 from 9-11 p.m. on Tuesday, Dec. 16, 2014).
  • Is virtually matching its prior premiere last fall in 18-49 (4.0 vs. 4.1 from 8-10 on Monday, Sept. 22, 2014) and is up +3 in total viewers (13.612 million vs. 13.240 million).
  • In total viewers, delivered the top Monday “Voice” result since March 10, 2014 (13.789 million).
  • Is running within 15% of its premiere last winter (4.0 vs. 4.7 from 8-10 on Monday, Feb. 24, 2014).
  • Is the #1 show of the night on the Big 4 in 18-49 by a +48% margin (4.0 vs. 2.7 for the #2 show, ABC’s “Bachelor”).
  • In total viewers, is the #1 show of the night on the Big 4 by +29% (13.612 million vs. 10.520 million for the #2 show, CBS’s “Scorpion”).
  • Will add significant audience with time-shifted viewing — first-run editions of Monday’s “Voice” this season have grown by +25% in L+7 vs. L+SD in 18-49 rating (from a 3.35 to a 4.20) and more than 2.1 million viewers overall (11.9 million to 14.1 million). 

 

 

The second season debut of “The Night Shift” (1.5/4 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET):

  • Returns up +36% versus its season-one finale (1.5 vs. 1.1 from 10-11 p.m. on Tuesday, July 15, 2014).
  • Ties its #2 rating to date in 18-49.
  • Retains 94% of its series premiere and highest rating to date (1.5 vs. 1.6 from 10-11 p.m. on Tuesday, May 27, 2014).
  • Is running within just 0.2 of a point of the time-period lead among ABC, CBS and NBC in adults 18-49 and is tied for #1 among those nets in women 18-34 (with a 1.4 rating).
  • Scored NBC’s top 18-49 and total-viewers results in the slot since Dec. 15.
  • Will grow significantly in L+7, having increased by +40% last summer going from L+SD to L+7 in 18-49 (from a 1.36 rating to a 1.90) and more than 1.9 million viewers overall (from 6.6 million to 8.5 million).

 

 

 

NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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