voice-recap

via press release:

‘VOICE’ IS UP VERSUS YEAR-AGO TUESDAY DEBUT, ‘PARKS’ FINALE JUMPS +60% VS. YEAR-AGO SEASON FINALE

 

‘THE VOICE’ IS THE #1 BIG 4 SHOW OF THE NIGHT BY A +58% MARGIN, MATCHING MONDAY’S ADVANTAGE

 

‘THE VOICE’ RETAINS 95% OF MONDAY’S PREMIERE RATING, UP FROM THE YEAR-AGO 79%

 

IT’S THE MOST-WATCHED ‘PARKS’ SINCE MAY 2011

 

NBC won Tuesday night among the Big 4 in every key demo.

       

Tuesday Results:

 

  • The Tuesday debut of “The Voice” (3.8/11 in 18-49, 13.8 million viewers overall from 8-10 p.m. ET) is up +15% versus the fall finale in 18-49 (3.8 vs. 3.3 from 9-11 p.m. on Tuesday, Dec. 16, 2014) and up +7% in total viewers (13.822 million vs. 12.880 million).  Last night’s Tuesday debut is also  up +31% versus what the Tuesday edition was averaging at the end of its prior cycle through the month of December in 18-49  (3.8 vs. 2.9 for Dec. 2, 9 and 16) and up +15% in total viewers (13.822 million vs. 12.039 million).

 

  • “The Voice” is up +3% versus last winter’s Tuesday premiere (3.7 from 8-9:01 p.m. on Tuesday, Feb. 25, 2014, which followed by two nights NBC’s 18 nights of Sochi Olympics coverage) and is up +6% in total viewers (13.822 million vs. 13.045 million).

 

  • The Tuesday “Voice” debut is currently retaining 95% of Monday’s premiere rating in these prelim fast-affiliate results (3.8 vs. 4.1) and 93% of Monday’s official-national rating (3.8 vs. 4.1), up from last year’s 79% retention of Monday by the Tuesday debut (3.7 vs. 4.7).

 

  • In total viewers, last night’s telecast is up +2% versus Monday’s premiere total-viewer result in prelim fast-affiliate ratings (13.822 million vs. 13.612 million), versus the year-ago 18% drop from Monday to Tuesday. If this increase holds in official nationals, it will be the biggest total-viewer increase from Monday debut to Tuesday debut in “Voice” history.

 

  • “The Voice” is the #1 show of the night on the Big 4 in adults 18-49 by a +58% margin (3.8 vs. 2.4 for the #2 show, CBS’s “NCIS”), after Monday’s “Voice” also ranked #1 by a +58% margin(4.1 vs. 2.6 for “Bachelor”).  In the time period, “The Voice” dominated, winning among the Big 4 in every key demographic.

 

  • “The Voice” will add significant audience with time-shifted viewing — first-run editions of Tuesday’s “Voice” this season have grown by +24% in 18-49 rating (from a 3.24 to a 4.02) and more than 1.9 million viewers overall (12.1 million to 14.0 million) going from L+SD to L+7. 

 

 

  • The series finale of “Parks and Recreation” (1.6/5 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) jumped +45% versus the show’s prior telecast (1.6 vs. 1.1 last week from 8:30-9).

 

  • Featuring guest appearances by Vice President Joe Biden, Rashida Jones, Rob Lowe, Kathryn Hahn and  Christie Brinkley, the “Parks” finale is up +60% versus the show’s year-ago season finale (1.6 vs. 1.0 from 8-9 p.m. ET on Thursday, April 24, 2014). In the time period, “Parks” ranked #1 among ABC, CBS and NBC in women 18-49 and adults, men and women 18-34.

 

  • Last night’s series finale delivered the highest “Parks” 18-49 rating since Thursday, May 2, 2013 (1.6), following “The Office,” and is the most-watched “Parks” telecast since Thursday, May 19, 2011 (4.271 million), following that year’s “Office” season finale.

 

  • “Parks” will add substantial audience with time-shifted viewing — “Parks and Recreation” originals have increased by +38% in 18-49 (from a 1.38 rating to a 1.91) and 868,000 viewers overall (3.6 million to 4.5 million) going from L+SD to L+7. 

 

  • Upscale: “Parks” delivers a strong concentration of upscale viewers, indexing at a 147 for adults 18-49 living in homes with $100K+ incomes with its 8 p.m. edition and 151 at 8:30 (100 represents an average concentration of those homes, “most current”).

 

 

Projected “Live Plus Three Day” and “Live Plus Seven Day” Results:

 

Adult 18-49 Rating

Show… L+SD… L+3…L+7

The Voice…3.8…4.6…4.9

Parks and Rec…1.6…2.0…2.2

 

Persons 2+ (Total Viewers)

Show… L+SD… L+3…L+7

The Voice …13.8 million…15.6 million…16.3 million

Parks and Rec …4.2 million…4.8 million…5.1 million

 

 

Posted by:TV By The Numbers

blog comments powered by Disqus