This Week With George

via press release:

“This Week” Beats “Meet the Press” in Adults 25-54 During the February Sweep,

First February News Demo Victory Over NBC in 22 Years


“This Week” Turns in Strongest Sweeps Performance in Adults 25-54 in Six Years


  “This Week” Posts Smallest Adults 25-54 Gap with “Face the Nation” During a February Sweep in Four Years



February 2015 Sweep


For the February 2015 Sweep, “This Week with George Stephanopoulos” drew 3.017 million Total Viewers and 954,000 Adults 25-54, according to Nielsen Media Research.  Building on the previous sweep (2.792 million and 825,000 for November 2014) in both Total Viewers (+8%) and Adults 25-54 (+16%), “This Week” turned in its strongest sweeps performance in Adults 25-54 in 6 years – since February 2009.  


“This Week” outdelivered NBC’s “Meet the Press” during the February sweep in Adults 25-54 (+24,000 – 954,000 vs. 930,000), leading the NBC program during a February sweep in the key adult news demo for the first time in 22 years – since February 1993 .  “This Week” beat “Meet the Press” in 3 of the 4 telecasts during the month. 


“This Week” slashed its Adults 25-54 margin with CBS’ “Face the Nation” from the year-ago sweep in Adults 25-54 (-75% – 15,000 vs. 61,000) to its narrowest news demo performance with the CBS program in 4 years – since February 2011.


Growing for the 3rd season in a row, “This Weekis up in Adults 25-54 (+5% – 874,000 vs. 835,000) season to date versus the same point last season to its strongest news demo performance in 6 years – since the 2008-09 season. Competitively, “This Week” is outdelivering NBC’s “Meet the Press” for the first time during a season in 18 years in Total Viewers (+31,000) and by its largest Adults 25-54 margin (+64,000) in 22 years – since the 1996-97 and the 1992-93 seasons, respectively.


Jonathan Greenberger is Vice President and Washington Bureau Chief, and also serves as the Executive Producer of “This Week.” Robin Sproul serves as Vice President, Public Affairs and Executive-in-Charge of “This Week”


Follow “This Week” on Twitter @ThisWeekABC.



February 2015 Sweep            TOTAL VIEWERS      A25-54 (000)/Rtg

ABC “THIS WEEK”                  3,017,000           954,000/0.8

NBC “MEET THE PRESS”             3,134,000           930,000/0.8

CBS “FACE THE NATION”            3,598,000           969,000/0.8

CBS “FACE THE NATION-2”          2,158,000           587,000/0.5

FOX “FOX NEWS SUNDAY”            1,401,000           435,000/0.4


Sunday, February 22, 2015      TOTAL VIEWERS      A25-54 (000)/Rtg

ABC “THIS WEEK”                  2,447,000           688,000/0.6

NBC “MEET THE PRESS”             3,271,000           907,000/0.8

CBS “FACE THE NATION”            3,247,000           910,000/0.8

CBS “FACE THE NATION-2”          1,963,000           492,000/0.4

FOX “FOX NEWS SUNDAY”            1,262,000           397,000/0.3


Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live + SD for 2/22/15, 2/15/15 and 2/23/14 or as dated.  Most Current: 2014-2015 Season (9/22/14 – 2/22/15) and 2013-2014 Season (9/23/13 – 2/23/14).  Most Current: February 2015 Sweep (1/29-2/25/15), February 2014 Sweep (1/30-2/26/14) and November 2014 Sweep (10/30-11/26/14).   Sweep periods (November, February, May and July).  NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts. 



Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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