THQ AND SYFY ANNOUNCE TRANSMEDIA STRATEGIC ALLIANCE TO DEBUT RED FACTION: ORIGINS™ THE MOVIE PILOT
Two Hour Live-Action Film Based on THQ’s Red Faction Video Game Franchise Scheduled to Air On Syfy in March 2011
NEW YORK, NY and AGOURA HILLS, CA– July 19, 2010 – THQ Inc. (NASDAQ: THQI) and Syfy, the premier destination for imagination-based entertainment, today announced a first-of-its-kind transmedia deal to debut Red Faction: Origins, (working title) a two hour live-action movie pilot scheduled to air in March 2011 on Syfy. The story of Red Faction: Origins follows the lineage of rebel hero Alec Mason and the Mason family, set during a period between the critically acclaimed Red Faction Guerilla™ video game and the recently announced and highly anticipated Red Faction Armageddon™ video game, also scheduled for release in March 2011.
The Red Faction: Origins screenplay was written by notable writer and producer Andrew Kreisberg (Warehouse 13, Fringe, Vampire Diaries and Boston Legal), based on a story developed by Paul DeMeo (The Rocketeer, Flash viper, The Sentinel), THQ Director, Fiction Development. Production of the film will be managed by Universal Cable Productions.
Mark Stern, Executive Vice President Programming, Syfy & Co-head of Universal Cable Production said, “This groundbreaking deal with THQ reflects our desire to deliver a completely immersive and enhanced viewing experience for the audience. We are excited to be working with the creative team at THQ in extending the vibrant world of Red Faction to our air.”
“THQ is blazing a new trail in the gaming industry with our partnership with Syfy by introducing the Red Faction franchise to a new and broader audience” said Danny Bilson, Executive Vice President, Core Games, THQ. “This unique transmedia collaboration is one of many strategic initiatives in place to dramatically increase awareness for Red Faction Armageddon and extend the Red Faction brand across a wide variety of entertainment channels.”
About Red Faction: Origins
Twenty five years have passed since Alec Mason led the Martian Colonies to freedom…and ten years since vengeful enemies killed his wife, kidnapped his daughter Lyra, and left a broken hero in their wake.
Jake Mason, Alec’s last surviving son and a ranger in the Red Faction Militia, had never abandoned hope that somewhere in the raw outlands of Mars, his sister was still alive. Now, just as a powerful new enemy swarms across the planet, he’s found her, only to learn that his long lost sister is one of them…a cold blooded soldier sworn to destroy the Red Faction and conquer the planet in the name of a madman.
Jake must now battle the relentless regime and somehow reunite a family torn apart by war.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, de Blob, de Blob 2: The Underground and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the de Blob 2: The Underground video game, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.