via CW press release:



TOP MODEL Improves Week-to-Week with Women 18-34


TOP MODEL Ranks Second in the Hour with Women 18-49 and Persons 12-34;

Again Beats NBC in Adults 18-49


TOP MODEL Builds By Double-Digits in Second Half Hour


March 19, 2009 (Burbank, CA) – Facing all original competition, The CW’s AMERICA’S NEXT TOP MODEL won the 8:00-9:00p.m. time period in key young women demos, including women 18-34 (3.2/10) and females 12-34 (3.2/10), according to Live Plus Same Day Nielsen ratings for Wednesday, March 18, 2009.


TOP MODEL improved over last week’s episode in its target women 18-34 (3.2/9, +3%).


TOP MODEL ranked second in the hour with women 18-49 (2.6/7), adults 18-34 (2.1/7-tie ABC) and persons 12-34 (2.0/7).   TOP MODEL beat NBC at 8pm in adults 18-49 (1.7/5) and total viewers (3.8mil).


TOP MODEL delivered double-digit gains in the second half-hour in all key demos, building at 8:30 by 21% with women 18-34, 16% with adults 18-34, 13% with adults 18-49 and 17% with women 18-49.


Posted by:TV By The Numbers

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