via press release:
TRUE BLOOD Fans Get a Taste of Season 3 with HBO’s Latest Online Poster Campaign
NEW YORK, NY March 25, 2010 – TRUE BLOOD fans thirsting for the highly-anticipated third season of the series are in for a treat this week as HBO kicks off its marketing campaign to promote the season 3 debut on June 13. As a part of the countdown, HBO has created an online tease campaign that includes weekly distribution of a dozen TRUE BLOOD-themed posters that give a nod to the show’s core fans. Designed to excite fans of the hit series and entice new viewers to tune-in, the posters feature imagery and taglines that reference favorite moments, popular themes and insider storylines from the series, speaking directly to TRUE BLOOD’s rabid fan base.
Beginning today, HBO will distribute the posters online with a new poster debuting weekly for 12 consecutive weeks. The posters will appear on HBO branded sites such as HBO.com (http://www.hbo.com/true-blood/inside/posters/download/poster-cup-of-joe) and the TRUE BLOOD Facebook page (www.facebook.com/TrueBlood), as well as key online partners including entertainment, television and news sites as well as TRUE BLOOD fan sites. See below for the first poster, being distributed today:
Earlier this week HBO began teasing TRUE BLOOD fans with the online distribution of 15- to 20- second, season 3 “behind-the scenes” videos promoting the series. The tease videos will appear on the network each Sunday following the season 2 encore episodes, followed by online distribution on Monday, consecutively for a six-week period. The first of the tease videos is now available on HBO.com at http://hbo.com/true-blood/cast-and-crew/eric-northman/video/in-production-eric.html/.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 41 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand® and Cinemax On Demand(SM), as well as HBO GO(SM), HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile®, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.