via press release:
truTV Unveils Super Bowl Spot with Troy Polamalu
Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT, Which Will Bring Fans Six More Weeks of Football
truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – six more weeks of football. The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).
“A Super Bowl ad puts truTV in front of the biggest television audience of the year,” said Marc Juris, executive vice president and general manager of truTV/In Session. “It’s a great way to attract new fans to the network and introduce them to NFL FULL CONTACT, a show that will give viewers unique access to the real people behind six of the NFL’s largest events.”
In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared with truTV’s upcoming series NFL FULL CONTACT. “There are a lot of NFL stars, but only Troy was a perfect fit for this spot,” Juris said. “You’ll see why when you watch the ad.”
Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning. “It’s one of those commercials you have to see to believe,” said Tor Myhren, chief creative officer of Grey New York. “I could try to explain it, but you’d probably just think I was crazy.”
truTV was born in 2008 in a rebranding of the former Court TV. In 2009, truTV scored its biggest year ever in primetime among key adult and male demos. Already this year, truTV has scored its biggest week and biggest night ever and is on its way to chalking up January 2010 as its biggest month ever.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents… and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.