via press release:
BLACK HISTORY MONTH 2015 DELIVERS TV ONE’S BEST FEBRUARY PERFORMANCE IN NETWORK’S HISTORY
Network also posts double-digit year-over-year gains in Prime and Total Day
SILVER SPRING, MD, MARCH 2, 2015 – TV One today announced that its Black History Month schedule delivered the network’s best February performance of all time in Primetime among W25-54 (0.25, 74K), P18-49 (0.18, 108K tied ‘10) and W18-49 (0.23, 71K). The ratings success was driven by premieres of the 46th NAACP Image Awards, sneak peek of new summer comedy Born Again Virgin, Original Movie White Water and returning series Unsung Hollywood and R&B Divas LA.
Year-To-Date Ratings Highlights:
· TV One is posting strong year-over-year gains in Primetime among P25-54 (+21%, 109K), W25-54 (+23%, 69K), P18-49 (+24%, 104K), and W18-49 (+27%, 66K).
· TV One is posting strong year-over -year gains in Total Day among P25-54 (+11%, 78K ), W25-54 (+20%, 52K), P18-49 (+15, 74K), W18-49 (+25%, 50K).
“We knew the diversity of our Black History Month programming would be appealing to viewers seeking high-quality, star-studded and entertaining content,” remarked Brad Siegel, President, TV One. “However, to deliver network history making results is an unexpected compliment from viewers which we are more than happy to receive.”
About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners, and Comcast Corporation [NASDAQ: CMCSA, CMCSK), www.comcast.com], one of the nation’s leading providers of entertainment, information and communications products and services.
Source: Nielsen TV Toolbox (Live + Same Day Data and Live +3)