Last night’s premiere averaged 1.1 million adults 18-49 (a 0.8 rating) and 1.9 million total viewers.
via press release:
TOP GEAR ON HISTORY®
REACHES NEARLY 2 MILLION TOTAL VIEWERS AND 1.1 MILLION ADULTS 18-49 AND 25-54
IN SERIES PREMIERE
Top Gear is History’s seventh new series to
Debut above 1.0 million in A18-49/A25-54 in 2010
NEW YORK, November 22, 2010 – HISTORY® continues its phenomenal ratings success as the network premieres Top Gear to nearly two million viewers as well as 1.1 million Adults 18-49 and 25-54, this past Sunday evening. This is the network’s seventh series debut above 1.0 million in key demos Adults 18-49 and Adults 25-54 in 2010. As well, Top Gear’s key target demo of Men 18-49, saw an increase of 19% vs. its lead in.
TOP GEAR, 10-11PM
Total Viewers: 1.9 million
A18-49: 1.1 million
A25-54: 1.1 million
The U.S. version of TOP GEAR, produced by BBC Worldwide Productions and a co-production between HISTORY and BBC Worldwide, showcases an offbeat celebration of automobiles and driving, airs Sundays at 10pm, and is hosted by comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy® Awards, 14 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.