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via press note:

UniMás Outperformed Telemundo on Saturday and Sunday Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34 to Rank as the No. 2 Spanish-Language Network

 

UniMás Broadcast Prime Highlights – Week of September 7, 2015 to September 13, 2015

·         UniMás was the No. 2 Spanish-language network for the entire weekend, outperforming Telemundo on both nights among Total Viewers 2+ (+37%), Adults 18-49 (+37%) and young Adults 18-34 (+25%).

  UniMás out-delivered Telemundo on Saturday night among Total Viewers 2+ (+81%), Adults 18-49 (+73%) and young Adults 18-34 (+39%).

  UniMás’ entire line-up consisting of back-to-back films, “Sube y Baja” and “Rendition,” outperformed Telemundo’s prime telecasts of “Cine Millonario: ‘The Condemned’” and “Fútbol Estelar: Pachuca vs. Toluca” among Total Viewers 2+ and Adults 18-49.

  In fact, season-to-date, UniMás is the No. 2 Spanish-language network on Saturday nights, averaging more Total Viewers 2+ (+20%), Adults 18-49 (+16%) and young Adults 18-34 (+7%) than Telemundo.

On Sunday night, UniMás over-delivered Telemundo among Total Viewers 2+ (+18%), Adults 18-49 (+19%) and young Adults 18-34 (+17%), finishing the night as the No. 2 Spanish-language network.

 

·         Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+10% to 709,000), Adults 18-49 (+11% to 378,000) and young Adults 18-34 (+4% to 168,000).

 

·         Additionally, UniMás averaged nearly triple the Adults 18-49 (+176%) and young Adults 18-34 (+190%) viewers than the combined audience of Estrella, Azteca and MundoFox. 

Posted by:TV By The Numbers

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