via press release:
UniMás was the No. 2 Spanish-Language Network Among Total Viewers 2+, Adults 18-49 and Adults 18-34 Out-delivering Telemundo for the Third Consecutive Saturday Night
UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of January 19, 2015 to January 25, 2015
UniMás out-delivered Telemundo for the third consecutive Saturday night among Total Viewers 2+ (+161%), Adults 18-49 (+144%) and Adults 18-34 (+127%).
UniMás? entire feature film lineup out-performed Telemundo?s prime telecasts of ?Ranking Estrellas? and ?Fútbol Estelar Pachuca.?
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+25%) and Adults 18-34 (+60%).
For the entire week, UniMás increased its viewership by +7% across key demographics Total Viewers 2+ (to 616,000), Adults 18-49 (to 343,000) and Adults 18-34 (to 168,000) versus a week ago.
The 8pm Mon-Fri edition of ?El Chavo? reported +9% more Adults 18-34 (to 140,000) in comparison to its previous week performance.
During the 9pm hour (Monday-Friday) UniMás? dramatic series ?Tiro de Gracia? built its audience week-over-week among Total Viewers 2+ (+3% to 494,000), Adults 18-49 (+13% to 310,000) and Adults 18-34 (+26% to 142,000).
Week-to-week, UniMás? 10pm dramatic series ?La Esquina del Diablo? grew its Adult 18-34 audience by +3% (to 107,000).
Airing back-to-back feature films on Saturday night, UniMás registered audience growth over last Saturday?s movie presentations among Total Viewers 2+ (+42%), Adults 18-49 (+55%) and Adults 18-34 (+53%).
UniMás also built its prime audience on Sunday night, averaging more Total Viewers 2+ (+21% to 923,000) and Adults 18-49 (+1% to 473,000) than last Sunday night.