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via press release:

UniMás was the No. 2 Spanish-Language Network Among Total Viewers 2+, Adults 18-49 and Adults 18-34 Out-delivering Telemundo for the Third Consecutive Saturday Night

 

UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of January 19, 2015 to January 25, 2015

 

UniMás out-delivered Telemundo for the third consecutive Saturday night among Total Viewers 2+ (+161%), Adults 18-49 (+144%) and Adults 18-34 (+127%).

UniMás? entire feature film lineup out-performed Telemundo?s prime telecasts of ?Ranking Estrellas? and ?Fútbol Estelar Pachuca.?

 

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+25%) and Adults 18-34 (+60%).

 

For the entire week, UniMás increased its viewership by +7% across key demographics Total Viewers 2+ (to 616,000), Adults 18-49 (to 343,000) and Adults 18-34 (to 168,000) versus a week ago.

 

The 8pm Mon-Fri edition of ?El Chavo? reported +9% more Adults 18-34 (to 140,000) in comparison to its previous week performance.

 

During the 9pm hour (Monday-Friday) UniMás? dramatic series ?Tiro de Gracia? built its audience week-over-week among Total Viewers 2+ (+3% to 494,000), Adults 18-49 (+13% to 310,000) and Adults 18-34 (+26% to 142,000).

 

Week-to-week, UniMás? 10pm dramatic series ?La Esquina del Diablo? grew its Adult 18-34 audience by +3% (to 107,000).

 

Airing back-to-back feature films on Saturday night, UniMás registered audience growth over last Saturday?s movie presentations among Total Viewers 2+ (+42%), Adults 18-49 (+55%) and Adults 18-34 (+53%).

 

 

UniMás also built its prime audience on Sunday night, averaging more Total Viewers 2+ (+21% to 923,000) and Adults 18-49 (+1% to 473,000) than last Sunday night.

Posted by:TV BTN

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