via press release:
Univision Deportes has Reached OVER 54 Million Total Viewers with 2014 World Cup coverage, Surpassing the Reach of the entire 2010 World Cup
USA-Portugal Match Ranks as Most-Viewed USA Match in Univision Deportes World Cup History
2014 World Cup Audience Is Pacing +48% Ahead Of 2010 World Cup through 32 Matches
Univision Deportes’ presentation of the FIFA World Cup Brazil 2014™ has reached 54.1 million Total Viewers through 32 matches, reaching more viewers than the entire 2010 World Cup (49.1 million viewers).
- Univision Deportes’ coverage of the USA vs. Portugal match of the FIFA World Cup Brazil 2014™ delivered the most-viewed USA match in Univision Deportes World Cup history, with an average of 6.5 million Total Viewers and 3.6 million Adults 18-49. The match aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Sunday, June 22, 2014.
- Univision Deportes’ USA vs. Portugal match out delivered the opening USA match (vs. Ghana) of the 2014 World Cup by +35% with Total Viewers and +31% with Adults 18-49.
- Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +48% among Total Viewers and +34% among Adults 18-49 through 32 matches.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.