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via press release:

UNIVISION IS THE NO. 1 BROADCAST STATION IN NOVEMBER SWEEP AHEAD OF ABC, CBS, FOX AND NBC IN LOS ANGELES, HOUSTON AND DALLAS IN PRIMETIME AMONG ADULTS 18-49

 

KMEX Univision 34 in Los Angeles Ranked No. 1 Early Local Newscast in the Country Among Adults 18-49 Regardless of Language

NEW YORK, NY – DECEMBER 1, 2014 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that Univision broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 ahead of ABC, CBS, FOX and NBC among Adults 18-49 in primetime during the November sweep. In Miami and Houston, Univision ranked as No. 1 broadcast stations during primetime among Total Viewers 2+.

 

During the November sweep, Univision stations in Los Angeles, Houston and Dallas delivered both the No.1 early local newscast and the No. 1 late local newscast among Adults 18 – 49.  KMEX Univision 34 in Los Angeles had the No. 1 most watched early local newscast in the country among Adults 18-49 regardless of language.

 

“The fact that our local stations ranked No. 1 during the November sweep in key markets like Los Angeles, Houston and Dallas validates our strong position in the industry and our continued delivery of top notch, culturally-relevant content that our viewers crave,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc.

 

Additional Local Market Highlights:

 

Primetime

During the November 2014 sweep period, Univision was the No. 1 broadcast station in primetime among:

Total Viewers 2+ in Miami and Houston

Adults 18-49 in Los Angeles, Houston and Dallas

Adults 18-34 in Los Angeles, Houston and Dallas

 

Univision was the No. 2 broadcast station in primetime among:

Adults 18-49 in Miami

Adults 18-34 in Miami and Phoenix

 

Total Day

During the November 2014 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

Adults 18-49 in Los Angeles and Houston

Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

 

Univision was the No. 2 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

Total Viewers 2+ in Miami

Adults 18-49 in Dallas

Adults 18-34 in New York and Miami

 

Early Local News

KMEX Univision 34 in Los Angeles had the No. 1 most watched early local newscast in the country among Adults 18-49.

 

Univision stations delivered the No. 1 early local newscast among

Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix

Adults 25-54 in Los Angeles, Houston, Dallas, San Francisco and Phoenix

 

Univision stations also ranked No.2 in early local news among:

Adults 18-49 in New York, Miami, San Francisco and Sacramento

Adults 25-54 in New York, Miami, Chicago and Sacramento

 

Late Local News

Univision stations delivered the No. 1 late local newscast among:

Adults 18-49 in Los Angeles, Houston and Dallas

Adults 25-54 in Los Angeles, Houston and Dallas

 

Univision stations also ranked No.2 in late local news among:

Adults 18-49 in New York, Miami and Phoenix

Adults 25-54 in Miami

 

 

Source: Nielsen, NSI, Nov14 (10/30/14-11/26/14). Early local news is defined as a local newscasts with 6 p.m. ET/PT start time; 5 p.m. CT/MT start time.  Late local news is defined as a local newscasts with 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT.  Includes regular newscasts only.  Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).  Total day defined as Mon-Sun 6 a.m.-2 a.m.  Rankings based on average im

Posted by:TV By The Numbers

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