via press release:


The show’s thrilling season finale featured dance numbers by the entire cast and special appearances by a parade of stars including Ana Brenda Contreras, Chino y Nacho, Cristián de la Fuente, Lucero, Mario Lopez, Pedro Fernández, Roberto Tapia, Romeo Santos, Victor Manuelle and others


Santos won $50,000 prize on behalf of the National Latino Children’s Institute  

Henry Santos (center) was voted the winner of the third season of Univision’s dance competition “Mira Quien Baila.”  Santos won $50,000 prize on behalf of the National Latino Children’s Institute.


MIAMI, NOVEMBER 19, 2012 – Last night’s finale of Univision’s hit reality dance competition “¡Mira Quién Baila!” (Look Who’s Dancing!) reached 6.9 million viewers who watched some or all of the broadcast as Henry Santos was named third season winner. Attracting an average audience of 3.9 million Total Viewers 2+, 1.9 million Adults 18-49 and 786,000 Adults 18-34, the highly-anticipated conclusion to the show’s dramatic third season was the highest-rated telecast in the program’s full-run among Total Viewers 2+ and Adults 18-49. In fact, the finale delivered more Adult 18-34 viewers than first-run episodes of ABC’s “America’s Funniest Home Video” and CBS’ “The Amazing Race,” “The Good Wife” and “The Mentalist.”

Season three of Univision’s reality dance competition “¡Mira Quién Baila!” ended with a veritable entertainment extravaganza that featured more than 15 musical numbers, special appearances by A-list stars, and the return of the season’s entire cast for a farewell performance. After a nerve-racking final round of dancing by the three contestants left in the running, bachata music star Henry Santos was voted the winner of the 2012 season.


The number that catapulted him to the top spot was a brilliant salsa performance that mesmerized both the judges and the viewers, earning him the largest number of votes. Santos triumphed over the show’s two other finalists: actress, singer and former Miss Universe, Alicia Machado, who wowed viewers with a sensual but challenging choreography set to the world-popular samba “Tchê Tcherere Tchê Tchê” by Brazilian singer Gusttavo Lima; and comedic actor and TV host Fernando Arau, who shined in a flashy routine to the uniquely disco-EDM beat of Gloria Estefan’s “Hotel Nacional.”


After a show stopping opening piece featuring 40 dancers moving to the lively “Gangman Style” rhythm that has gone viral around the world, the “¡Mira Quién Baila! 3” Grand Finale presented spectacular dance numbers with all of this season’s eliminated contestants. Univision Radio host Argelia Atilano, Regional Mexican singer Valentina, Mexican comedienne María Antonieta de las Nieves “La Chilindrina,” Spanish actor Maxi Iglesias, model and entrepreneur Maripily, Tex-Mex music idol Bobby Pulido, and celebrity stylist Sammy all returned to the “¡Mira Quién Baila!” dance floor to show off their best moves one last time in a variety of genres ranging from hip-hop to tango.


A slew of celebrities also appeared as special guests during the two hour broadcast, including crossover TV and film heartthrob Cristián de la Fuente; Mexican music star Pedro Fernández; novela star Marjorie de Sousa; famous judges for Univision’s reality/beauty pageant “Nuestra Belleza Latina,” Osmel Sousa, Julián Gil and Lupita Jones; and Univision personality Giselle Blondet, host of “Nuestra Belleza Latina.”


Sending greetings via video were Hollywood actor Mario Lopez; renowned singer/actress Lucero; Latin music artist Romeo Santos; and telenovela stars Ana Brenda Contreras and Daniela Romo.


The gala night’s topnotch musical entertainment featured salsa star Victor Manuelle and famous Regional Mexican music artist Roberto Tapia, each performing their latest hit singles and then singing together for the finalists. And in a sensational piece that showcased their beauty and talent, “Nuestra Belleza Latina” queens Greidys Gil, Nastassja Bolívar, Melissa Marty, Ana Patricia González, and Vanessa de Roide danced their hearts out to the catchy sounds of chart-topping Tropical fusion duo Chino y Nacho.


Hosted by Venezuelan actress, model, entrepreneur and Univision celebrity Chiquinquirá Delgado, and Mexican television personality Javier Poza, “¡Mira Quién Baila!” is co-produced by Univision Studios and Endemol. For the Season 3 Grand Finale, Mexican music star Pedro Fernández joined Delgado and Poza to introduce the dance numbers.
The “¡Mira Quién Baila!” panel of judges included Lili Estefan (co-host of Univision’s “El Gordo y La Flaca”), Bianca Marroquín (actress and judge for the popular children’s talent search “Pequeños Gigantes”), and Horacio Villalobos (actor and TV presenter). Throughout the season, which began last September, these judges critiqued the celebrity dancers and selected the best every week. However, it was the viewers at home who had the final say as to who stayed and who left the competition.


The ten original contestants each chose a non-profit organization to benefit if they won the competition. Henry Santos will donate his $50,000 prize to National Latino Children’s Institute, the only national organization that concentrates exclusively on young Latinos and is the nation’s voice for championing the hopes, aspirations, dreams, and policy agendas for young Latinos. Initiatives include: Salsa, Sabor y Salud a healthy lifestyles program for Latino families, El Día de Los Niños, both a day to celebrate the contributions of Latinos and an advocacy day.
“With the third season of ‘¡Mira Quién Baila!’ Univision has once again delivered world-class entertainment that’s tailor-made for our millions of loyal viewers. Hispanic Americans love the thrill of watching their favorite celebrities dance their way to a grand prize, especially knowing that their efforts benefit a great cause,” said Luis Fernández, President of Univision Studios. “We are very proud of this outstanding co-production and salute Henry on his great triumph.”


Since its debut in September 2010, “¡Mira Quién Baila!” has been one of the highest rated reality-competition shows airing on the Univision Network. The program pairs 10 celebrities with professional dancers and follows their every move, from workouts and rehearsals to all-out dance performances before a panel of judges and a studio audience.


Fans of “¡Mira Quién Baila!” can visit online and on mobile, for complete coverage of the finale and exclusive interviews with winner, plus behind-the-scenes not shown during the show. Fans can relive full episodes from Season 3 complete with user commentary, in addition to clips and photos from the entire season, plus celebrity profiles and bloopers


Viewers also engaged with the show and its personalities on the “¡Mira Quién Baila!” forums, on Twitter via @MiraQuienBaila and on, and followed the conversation via #MQB.


Throughout the season, @MiraQuienBaila and several of its stars ranked among SocialGuide’s Top 20 Twitter TV Power Rankings. In fact, for the finale on Nov. 18, the winner @HenrySantos ranking no. 1 as well as the finalists @machadooficial and @fernandoarau were among the Top TV Series Star Accounts. #TeamHenry and #MQB also ranked among the top 10 TV Series Hashtags. Furthermore, “Henry Santos” and #MQB  were trending topics on Twitter.


Source: The Nielsen Company, Sunday (11/18/2012) 7:00pm-11:00pm, Univision’s “¡Mira Quién Baila 3! finale telecast (8:00pm-10:23pm) based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 7:00pm-11:00pm.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included).  Live+SD.

Posted by:TV By The Numbers

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