via press release:


Network Takes #3 Spot Among Adults 18-49 and Adults 18-34 in Time Period, Beating ABC

Univision Stations in Los Angeles and Phoenix Take the #1 Spot in Time Period Among Adults 18-34 and Persons 12-34

MIAMI, FL, SEPTEMBER 20, 2010 – Univision Network’s new Sunday entertainment show “Sal y Pimienta” (Salt and Pepper) premiered to stellar numbers last night, averaging nearly 2.5 million Total Viewers 2+, 1.2 million Adults 18-49, 607,000 Adults 18-34 and 1.0 million Persons 12-34.  In fact, the debut of “Sal y Pimienta” made Univision the #3 broadcast network  in the 10pm-11pm hour among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34, Women 18-34 and Persons 12-34, beating ABC. Additionally, in Los Angeles and Phoenix, Univision stations took the #1 spot with the premiere of “Sal y Pimienta,” regardless of language, among Adults 18-34 and Persons 12-34.

Additional Network Highlights:

  • The premiere of “Sal y Pimienta” delivered more Adult 18-49 (1.2 million), Adult 18-34 (607,000) and Person 12-34 (671,000) viewers than the two-hour season finale of ABC’s “The Gates.”
  • Versus the same night one year ago (09/20/2009) the premiere of “Sal y Pimienta” grew Univision’s time period by double-digit margins among Total Viewers 2+ (+20%), Adults 18-49 (+37%), Adults 18-34 (+34%) and Persons 12-34 (+7%).

Source: The Nielsen Company, NPM Fast Affiliates Ratings (Sun, 09/19/2010) 10:00pm-11:00pm. Univision’s “Sal y Pimienta” premiere aired from 10:00pm-11:00pm.  NPM (Sun, 09/20/2009) 10;00pm-11:00pm based on ¿Quien Tiene La Razon? Edicion Especial (Who’s Right? Special Edition),  Live+SD.

Additional Local Market Highlights:

  • Univision’s premiere of “Sal y Pimienta” grew versus the same night one year ago (09/20/2009):
    • Among Total Viewers 2+ in: Miami (+38%), Houston (+82%), Dallas (+89%), Chicago (+50%), Phoenix (+122%) and Sacramento (+22%)
    • Among Adults 18-49 in: New York (+40%), Miami (+38%), Houston (+74%), Dallas (+78%), Chicago (+58%) and Phoenix (+62%)
    • Among Adults 18-34 in: New York (+250%), Miami (+133%), Houston (+119%), Dallas (+67%), Chicago (+200%) and Phoenix (+92%)
    • Among Persons 12-34 in: New York (+150%), Miami (+300%), Houston (+150%), Dallas (+143%), Chicago (+157%) and Phoenix (+73%)

Source: The Nielsen Company, NSI Ratings (09/19/2010, 09/20/2009) time period data based on Sunday 10:00pm-11:00pm Eastern/Pacific / 9:00pm-10:00pm Central/Mountain.  Year-to-year comparison based on Live ratings in 2009 and Live+SD in 2010 (Live+SD not available in 2009).

Airing every Sunday night, right after “¡Mira Quién Baila!” (Sundays; 8-10pm ET/PT, 7-9pm Central) “Sal y Pimienta,” offers a unique behind-the-scenes take on everything that happens before, during and after each of the reality competition’s episodes. Hosted by Rodner Figueroa and Lourdes Stephen, the show is comprised of a roundtable of the “who’s who” in today’s Spanish-language entertainment industry is on-hand to dissect the night’s most exciting moments, comment on the performances, share juicy gossip, and also discuss some of the week’s biggest entertainment headlines. Viewers are also part of the discussion as the panelists share fan comments and votes made throughout the night on the “¡Mira Quién Baila!” site, available at (keyword: Mira Quien Baila) and/or The show also highlights comments fans make via such social networking sites as Twitter (@miraquienbaila_) and Facebook

“Sal y Pimienta” is closed-captioned in English on CC3 where available.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

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Posted by:TV By The Numbers

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